Chief Executive Officer, Rebel and Reason
Nicola Smith is the founder and CEO of REBEL & REASON, a branding, marketing and cultural transformation consultancy and training firm based in Atlanta, Georgia. A rebel since birth, Nicola instinctively approaches most professional and personal situations by asking two simple, yet powerful questions that often inspire change and ignite rebellion: "Why?" and "Why not?"
As a young child growing up in South Africa, Nicola recognized her rebellious spirit for what it was – a vital problem-solving talent that enabled her to see possibility where others only saw closed doors. Now, as a public speaker, business owner, and corporate consultant, Nicola embraces constructive rebellion as the ultimate entrepreneurial and corporate superpower. Her avid curiosity, innate resistance to conformity, and ability to discern opportunity in the midst of disruption have all helped her perfect the art of intentional business rebellion.
Nicola launched REBEL & REASON to help others develop constructively rebellious habits that do more than just command attention; she partners with business leaders in a multitude of industries to wield corporate rebellion deliberately and command results. Nicola develops customized solutions to help brands resist the curse of comfort, defy the fear of stagnation, and remain fresh within the marketplace. Her strategies and techniques empower entrepreneurs and leaders to leverage creative problem solving and enterprise innovation to redefine "business as usual" and elevate the entire customer experience. From startups to Fortune 500 companies (and every size business in between), Nicola teaches corporate leaders how to unleash their inner rebel and successfully convert passive audiences into actively engaged brand participants.
Before launching REBEL & REASON, Nicola spent 15 years leading strategy around first-to-market opportunities in NFC and RFID technologies, social media, mobile marketing and content development, gestural, voice and touch-based interfaces, mobile experiences and payment technologies, augmented, virtual and mixed reality, and a variety of other emerging technologies for a wide variety of clients including: Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter’s, Chick-fil-A, Cisco, Toyota, AT&T, Nike, Pepsi, L’Oreal, IHG, Cox Media Group, P&G, HP, and more.
Nicola lives in Atlanta, Georgia with her husband, two young daughters, and their cat Billy Bones. When not spending time at home with her family, Nicola loves giving back to the Atlanta community. She serves on the Advisory Board for the Alliance Theatre, the largest producing theatre in the South East and the ChooseATL Council, a recognized part of the Metro Atlanta Chamber of Commerce. Nicola is also a founding member and advocate of Digital Divas, a community organization that promotes and mentors women in digital and technology-based fields.
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