Every movement begins with a moment.
The Internet of Things (IoT) presents a new and ever-evolving host of challenges for marketers — the very least of which is understanding the IoT itself.
Moxie’s new analytics white paper explores how marketers can leverage big data and consumer insights to relate to customers on an individual level — versus the current automation standard that tends to send inaccurately targeted messaging, ultimately driving the human element out of marketing.
Augmented and virtual reality have been around for decades, but technological barriers slowed both development and adoption. Today, with the staggering advances in miniaturization, processing power, networking speeds and computer vision systems, the promise of these transformative technologies is finally being realized. From the low-cost option of Google Cardboard to Facebook’s higher-end Oculus Rift, the momentum towards mass adoption is clearly underway.
The millennial media landscape is a complex and ever-evolving space to navigate. To help you map a smarter course, Moxie FutureX looked at current behaviors and emerging trends to identify the three smartest moves that marketers can make today.
As agencies and brands continue to evolve the conversation on content, the future is happening right in front of our eyes on social platforms such as Twitter, Instagram, YouTube and even Meerkat. There are individuals out there speaking the language of consumers and they are operating fast and nimble enough to understand and maintain captive audiences that number in the millions. Are they journalists or simply journaling — or does it even matter?
Read Eric Payne’s take on this topic, which was presented for discussion and debate at Moxie's recent SXSW panel, “Journaling or Journalism: What’s Next for Content.”
Although it is clearly early in chapter one of the smart vehicle story, we were amazed at what is available now or will be shortly. Here are a few examples...
We found ourselves on a ledge 40 stories up, and one step forward was certain death. Then we remembered we were in a 9-by-9-foot padded room in the South Hall at CES.
Although there’s a lot of debate about the consumer adoption of 3D printers, there is no doubt that 3D printing will change commerce and society. Previously 3D printing has been slow and costly, but with new advancements, the speed and capabilities will soon approach current mass manufacturing techniques. Things that were almost impossible to create before can now be imagined and printed. Today at CES, we witnessed a vast array of printers with prices ranging from $200 to $19,000, with print areas from half a square foot to almost a square meter.
So here we are again in Sin City, at the biggest nerd-fest in the world. The big show really starts tomorrow but opening keynotes and presentations kicked off today (not to mention the opportunity to sneak onto the show floor). So beyond the perennial, ever more ginormous, zillion pixel screens in increasingly unnatural shapes, here are the four things we expect to see at this years show.
A growing group of people are competing professionally as video gamers. And like real-world sports pros, they're playing in leagues, receiving sponsorships and gaining followers. The volume of money they can earn is astonishing. So is the amount of time their fans spend watching them play. Welcome to eSports, the Texas Hold'em craze for this next chapter in our digital age.
More and more consumers are getting exactly what they want — high-quality content that they can consume on their own terms and at their own price (or even for free) — when, where and how they want to watch it.
While it’s not often top of mind, we have many influencers in our lives — from family, friends and acquaintances to actors, athletes and celebrities. They’re online, next door, on TV, in your news feed, at the dry cleaners, up the street and everywhere in between. And in the evolving and expanding world of social media, this influence reaches further than ever.
Wearable technology was the hot topic in 2013. And its momentum and progress continue to build. Today's wearable devices run the gamut from bicycle helmets that monitor heart rate and blood flow to teddy bears that that can measure a baby's body temperature, oxygen saturation and more.
In 2014, the major theme driving change in digital marketing will be the blurring of lines across media, channels, culture and disciplines within the industry. Digital and physical experiences will continue to blur as mobile devices provide a seamless bridge across environments.