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Digital Innovation Roundup: October 28-31

Posted 5 November 2013 12:00 AM by Richard Kim

Did you catch last week's tech and trends? We did. And we're happy to share our findings. Here's everything you need to know about the latest and greatest in the digital world. 

Read about L’Oreal launching makeup vending machines, Neurocam using brainwaves to record video clips, Motorola launching Project Ara and kids learning how to code by playing with robots. 

  1. L’Oreal Launches Makeup Vending Machines in Subways 

L’Oreal is planning to launch its newest campaign involving interactive vending machines where consumers can purchase products while waiting at a subway station in New York City. The Intelligent Color Experience system is equipped with a full-length mirror, cameras and sensors to provide customized product recommendations for each user. Once a consumer steps in front of the mirror, the machine will ask whether or not the customer would like the cosmetic to “match” or “clash” what they are wearing. From there, the user has the option to either purchase the product on the spot or opt to send the look to their personal email. The campaign officially launches on November 4th and will continue to run until the end of December. 

  2. Neurocam Uses Brainwaves to Record for You 

  Neurocam was first introduced at the Human Sensing 2013 conference in Japan, and it is the newest gadget to join the Neurowear project. Similar to the Necomimi cat ears, Neurocam is a wearable camera that uses brainwave sensors to automatically record anything that is of interest to the user. Based on a scale of zero to 100, the device will begin to record video once the readout tops 60 — eventually transforming the video clip into five-second GIFs. The device consists of a headset with a brain-wave sensor and connects to an iPhone. 

  3. Motorola’s Project Ara Customizes Smartphones 

 Motorola has announced its partnership with Phonebloks to launch Project Ara. This new platform is designed to help smartphone users customize their handsets by giving them the ability to swap out any unwanted modules — such as a camera, extra battery or keyboard. So, everything from the processor to the display screen can be easily upgraded without having to discard the rest of the phone. Motorola is planning to reach out to developers to start creating different types of modules that can be used on the Ara smartphone. The developer’s kit is expected to be released sometime this winter. 

  4. Mini Robots Teach Kids How to Code 

 Play-I has just launched a crowdfunding campaign to introduce two of its latest products — Bo and Yana. The two toy robots are designed to help children grasp the concept of basic computer programming while having the opportunity to enjoy simple interactions along with physical play. Bo is known as the explorer, which can be programed to move in specific directions. While the storytelling robot — Yana — is a simpler robot that can enhance the user experience by programming it to make sounds based on its movements.

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