Every movement begins with a moment.
Technology is advancing by the minute, consumer attention spans are shortening by the second and new competition is popping up every day. Faced with this constant flux, how can marketers successfully plan for 2016? Moxie’s Steve Swanson offers up six key questions to consider as we look toward the year to come.
Today’s consumers are everywhere and anywhere they want to be — and shop — online and off. How can marketers build a smart, integrated experience for this omnichannel audience?