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  • Planning for the Worst (and Best) Case Scenarios on Social

    Posted 20 January 2017 3:30 PM by Abby Hill, @MoxieUSA, @Ag_Hill

    Social media crisis planning: preparing for the worst is always the best case scenario.


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  • Ideation. Creation. Production. Together!

    Posted 1 September 2016 10:30 AM by Erik Hostetler @MoxieUSA, @ehostetler

    Content marketing isn’t new, but the way Unit3C does it is. Learn how to create relevant, valuable and brand-first content in our new paper.

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  • The 2016 Presidential Campaign’s Most Valuable Asset: Your Attention

    Posted 23 September 2015 9:00 AM by Lindsay Howard @MoxieUSA, @GeekLindsay

    Moxie’s Lindsay Howard explains how ad targeting and Donald Trump are disrupting the status quo of the 2016 presidential election campaign cycle.

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  • Are Marketers Ready for Instagram’s Open API?

    Posted 21 August 2015 9:00 AM by Nisha Contractor @MoxieUSA, @nishdish

    A lot of “hand clapping” emojis were being shared throughout the marketing industry after Instagram announced its new API. While exciting, the launch is another reminder that brands need to step up their content game.

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  • OMMA Wrap-up

    Posted 28 May 2015 10:00 AM by Renee Blake

    Moxie’s Renee Blake shares insights she gained while attending last week’s OMMA Programmatic: TV & Video @ Internet Week conference in New York.

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  • Programmatic Buying: Just a Buzzword or the Future of Media Buying?

    Posted 26 May 2015 9:30 AM by Jessy Davis

    Programmatic is a word we’ve heard a lot lately. And when it comes up in conversation, other terms quickly follow: DSP, SSP, DMP, PMP, reserved, guaranteed and non-guaranteed. So what does all this chatter mean? Is programmatic buying just a new concept or the new reality?

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  • What Drives Word of Mouth?

    Posted 8 March 2014 6:00 PM by Matt Schneider

    Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.

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  • 2014 Social Media Marketing Outlook

    Posted 24 January 2014 4:30 PM by Teresa Caro

    Coming off the high of CES — where I was surrounded by technology’s here-and-now, up-and-coming and yet-to-be-revealed inventions — I had a realization: Social is no longer the shiny, innovative object it once was.

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