Every movement begins with a moment.
Instagram unveils “Stories” in the latest update of the app. Now users can share their photos and videos in real time.
Moxie’s Nick Galanos and Catherine Morgan explore Facebook in the post-FBX era.
As ad blocking accelerates, publishers are looking for new ways to counteract the trend.
Just like any other relationship, there’s an art to pursuing, building and maintaining client-agency partnerships that can stand the test of time. Moxie’s Steve Swanson explores this topic and shares key insights he’s gained during his 30+ years in advertising.
Technology is advancing by the minute, consumer attention spans are shortening by the second and new competition is popping up every day. Faced with this constant flux, how can marketers successfully plan for 2016? Moxie’s Steve Swanson offers up six key questions to consider as we look toward the year to come.
Moxie’s Renee Blake shares insights she gained while attending last week’s OMMA Programmatic: TV & Video @ Internet Week conference in New York.
Programmatic is a word we’ve heard a lot lately. And when it comes up in conversation, other terms quickly follow: DSP, SSP, DMP, PMP, reserved, guaranteed and non-guaranteed. So what does all this chatter mean? Is programmatic buying just a new concept or the new reality?
Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.
Super Bowl XLVIII did not turn into the epic battle that the analysts predicted. Denver's instantaneous poor performance, caused many fans to lose interest in what was happening on the field and turn their attention to the commercials...
Hungarian singer Boggie has created a music video in which she is digitally retouched from normal girl into glamorous pop star. Through a combination of CGI trickery and seamless editing, the video for "Nouveau Parfum" is so attention grabbing, it's hard to look away...