DISCOVER

Every movement begins with a moment.

Planning for the Worst (and Best) Case Scenarios on Social

Posted 20 January 2017 3:30 PM by Abby Hill, @MoxieUSA, @Ag_Hill

Planning for the Worst (and Best) Case Scenarios on Social

Today, our country took part in one of its many beautiful traditions: the transfer of power from one president to the next.

No matter where you stand on the issues, handling social media (or any advertising) on the day of — and days following — cultural events can be challenging. Furthermore, it seems like every day is a minefield for brands on social. Not only can cultural events bring about chaos, but it seems that crisis looms around every corner.

Long gone are the days of brands deliberating whether or not to get involved in political-social issues, respond to trolls online or take a corporate stance. In today’s climate, the powers that be demand action — and sometimes forcefully.

In short, brands have lost the ability to control every conversation.

Some examples of uncontrollable conversations include a highly scrutinized product launch, criticism from a prominent influencer, an employee’s unfortunate gaffe, your fan base demanding that you take a political stand, a poorly received social post or even something so unthinkable we’ve yet to see it.

Many of Moxie’s clients have turned to our team to help them scenario plan and prepare for how to address a potential crisis that breaks in social media, which prompted us to ask:

Have you considered what to do when the unthinkable occurs?

If not, consider discussing the following:

• What do you say if a product isn’t well received?
• What if a fan asks you your stance on a social issue?
• How do you respond if a troll baits you into a heated conversation?
• Does your brand ignore major cultural events?
• What are the repercussions of taking a stand on a particular issue?
• Is not taking control of the conversation hurting your brand position?
• Will this matter in three months? Or even six or 12?
• What if an issue puts you in the headlines?
• Do you have the right social listening set up to anticipate a crisis before it happens?
• What does your agency advise?


Once you’ve taken a deeper look at these questions, your plan of action may be even more unclear. If that’s the case, we recommend you partner with a social media expert like Moxie, who can strategically and intelligently lead you in the right direction. Because no matter what your category or business, one thing is evident in this ever-changing industry: every brand must have a strong, reliable social media crisis plan. If you don’t, you may be exposed quickly.


Share:

Add your comment

 
 

 

Comments

  • benard chris said:
    2/13/2017 5:40 PM

    TESTIMONY ON HOW I BECAME INSTANT MILLIONAIRE WITH THE HELP OF ILLUMINATI Hello viewers, i want to use this opportunity to thank Mr Donald morris who finally helped me to become a full member of the Great Illuminati Brotherhood and now i am living my life in happiness. I am benard chris, I was once indigent and lived my life in extreme poverty, the standard of living became so poor and low that I even thought of killing myself, I was deeply strangled up by poverty and I had no body to help me, to eat was a problem to me and my family. Until I met with a great generous illuminati man by name Mr. donald morris who told me there would be no need for me to die and he introduced me into realm of riches and fame. He told me to get my membership form which i did, and he told me to get ready for my initiation day and that all new members will be given a certain reward of $50,000 USD cash on my initiation day, i was so happy. so i was initiated to the Illuminati world and few days later i was awarded a contract worth of millions of Dollars, in my business i am doing very well right now, I did exactly what i was ask to do and today the story has change, i have up to $100,000000 USD in my bank account, I am a living testimony, my dream and all the wealth, fame, success and riches, i have ever desired is been made a reality. All the same thanks to Mr. Morris donald who made my dreams a reality by helping me become a member of the great illuminati. and also be a happy man like me because we are not getting any younger. Opportunity for you today, do not hesitate, once again this is his contact WHATSAPP +2348058572918 ILLUMINATI OFFICIAL EMAIl: joinfamousilluminati666@gmail.com Thanksfor reading my comment.

  • Agent Williams said:
    4/1/2017 7:23 PM

    This is a one life time opportunity. Are you an artist or an aspiring artist, producer, business man/woman, director, actor/actress. To get rich,famous and protect your already acquired wealth beyond your widest imagination, and also to leave a life of poverty, join the most powerful and influenced brotherhood in the world known as the illuminate brotherhood by contacting us today via email: illuminatirichhood@gmail.com or call:+2347062360489. Your fame and wealth is our utmost concern.The Illuminati rules the world. Join us to rule the world with us..

  • john said:
    6/5/2017 3:03 AM

    WELCOME TO THE GREAT BROTHERHOOD. Do you want to be a member of Illuminati as a brotherhood that will make you rich and famous in the world and have power to control people in the high place in the worldwide .Are you a business man or woman,artist, political, musician, student, do you want to be rich, famous, powerful in life, join the Illuminati brotherhood cult today and get instant rich sum of. 2 million dollars in a week, and a free home. any where you choose to live in this world and also get 20,000,000 U.S dollars monthly as a salary %2026 BENEFITS GIVEN TO NEW MEMBERS WHO JOIN ILLUMINATI. 1. A Cash Reward of USD $800,000 USD 2. A New Sleek Dream CAR valued at USD $500,000 USD 3.A Dream House bought in the country of your own choice 4. One Month holiday (fully paid) to your dream tourist destination. 5.One year Golf Membership package 6.A V.I.P treatment in all Airports in the World 7.A total Lifestyle change 8.Access to Bohemian Grove 9.Monthly payment of $8,000,000 USD into your bank account every month as a member 10.One Month booked Appointment with Top 5 world Leaders and Top 5 Celebrities in the World. If you are interested of joining us in the great brotherhood illuminati satanic hand symbol contact us now with this number or whatsapp me (+2348074100134 }OR Email- Illuminatimoney66@gmail.com

  • Switzer Patrick Richard said:
    7/3/2017 4:33 PM

    My people i bring to you good news, and this is my joy and happiness. people say To become a member of the illuminati is a very difficult task. but i bring to your notice that to become a bonafide member of the brotherhood have been made very easy. sometime ago i was just eager to become a member, and i meant so many persons who never showed me the right way. few months ago i saw so many people testifying of how agent Gerald Ford linked them up, and they become a complete member of the brotherhood. so i decided to contact Agent Gerald Ford who gave me the right link to become a member and i was introduced to Brother Gerald Ford and he told me the truth that those in USA Don't pay any money from their to become a member of the Illuminati, and i am an American. so i was very Interested i called the illuminati agent number +18185836158 i was given that was when i followed all the steps, and today i am a proud member of the brotherhood of Illuminati. so i want you all to help me say a big thanks to agent Gerald Ford. In case you have been aspiring to become a member of the brotherhood illuminati, and you have not meet the right person before now, i want to tell you to quickly contact the right Illuminati agent now. he is no other person than Agent Gerald Ford. the mission of the brotherhood now is to wipe away suffering and hardship away from the life of all. so if you are a business man/woman, an artist, a pastor, a working class, student and do you want wealth,fame,protection,long life, prosperity just name it just as i have now, the illuminati is ready to help you achieve your dreams, Please if you wish to become a member of the great Illuminati contact email: churchofdevilfamily@gmail.com call or text +18185836158 and become a legitimate member, join us today and become rich, powerful, famous all your life.

  • frank said:
    7/5/2017 3:13 AM

    WELCOME TO THE WORLD OF ILLUMINATI:the Club of the RICH FAMOUS INFLUENCE,STAR, is the world oldest and largest fraternity made up of 3 Millions Members.We are one Family under one father who is the Supreme Being. In Illuminati we believe that we were born in paradise and no member should struggle in this world.If your life is not going the way you want it and you would like to change it join the Illuminati today to get $150,000 monthly that is the fee giving to our new member,i was once like you searching for how to join and i was scamed $2,500 trying to join until i explain to one of our family lawyer who live in texas usa he now directed me to one man that help him in which details are email brotherhoodriches@gmail.com or call / whatsapp +2348147461232 , that was how i made it all if you are interested kindly contact their email which is:brotherhoodriches@gmail.com or call / whatsapp +2348147461232 because this was the same email and number ,.,,.

  • worldwideilluminati said:
    7/23/2017 8:33 AM

    WELCOME TO THE GREAT BROTHERHOOD. Do you want to be a member of Illuminati as a brotherhood sthat will make you rich and famous in the world and have power to control people in the high place in the worldwide .Are you a business man or woman,artist, political, musician, student, do you want to be rich, famous, powerful in life, join the Illuminati brotherhood cult today and get instant rich sum of. 2 million dollars in a week, and a free home. any where you choose to live in this world and also get 20,000,000 U.S dollars monthly as a salary %2026 BENEFITS GIVEN TO NEW MEMBERS WHO JOIN ILLUMINATI. 1. A Cash Reward of USD $800,000 USD 2. A New Sleek Dream CAR valued at USD $500,000 USD 3.A Dream House bought in the country of your own choice 4. One Month holiday (fully paid) to your dream tourist destination. 5.One year Golf Membership package 6.A V.I.P treatment in all Airports in the World 7.A total Lifestyle change 8.Access to Bohemian Grove 9.Monthly payment of $8,000,000 USD into your bank account every month as a member 10.One Month booked Appointment with Top 5 world Leaders and Top 5 Celebrities in the World. If you are interested of joining us in the great brotherhood illuminati satanic hand symbol contact us now with this number (+2348038908370)or Email:worldwideilluminati777@gmail.com

Archive

Syndication

Tagcloud

#crisis #socialmediacrisis #socialmedia #digitalmarketing #socialmarketing #strategy #influencers #communication #pr #media #ideation #creation #content #planning #culture Snapchat Snap Inc. advertising marketing social media community management brand millennials authenticity Spectacles Wearables customer customer service Paid Media Podcasts Content Sponsored Ads Content Marketing #content #marketing #media #analytics #digitalmarketing #ideation #creation #production DecisionIQ strategy big data personalization Humanizeit Facebook Facebook Live Video Instagram Stories ftc guidelines social influencer social influencers social media influencers social media broadcasting live video Processing prototype prototyping user experience ux technology programming coding java ideas design visual arts mix reality mixed realities data tutorial sketch Twitter Carousel Ads Ad Exchange Programmatic FBX Disney virtual reality projection mapping RFID Tumblr Voice Tone Axure wireframing UX software collaboration Measuring Usability UX Best Practices Designing User Journeys Stop counting clicks Designing for completion Designing for satisfaction Dieter Ram and User Experience Less is more Less but better Influencer Marketing learnability user interface user-created content gaming maker editor Super Mario Maker Nintendo digital media chat bots messaging mobile applications automation F8 Mark Zuckerberg Business F8 Conference Email office agency communication Slack Facebook at Work meetings productivity Wearable tech Healthcare Experience Patient Experience Service Design Strategy Creative Moxie VR Six Flags Six Flags Over Georgia theme parks Samsung Samsung Gear Samsung Galaxy VR headset Oculus Rift Playstation VR roller coasters Dare Devil Drive Websites Web dev development digital reactions emotion analytics dislike social metrics clicks Brands Consumers CPG Retail Consumer Marketing Consumer Insights Super Bowl Commercials Football Cultural Phenomenon Game adtech martec auto-responders automated marketing Experience Design Interaction Design Ecosystem iOS Healthkit Ad blocking Forbes Condé Nast GQ interactive media ad-light hashtags hashflags audience visual emojis campaign management 1-to-1 marketing omnichannel CES CES 2016 Oculus Sony PlayStation uSens HTC special mapping hand tracking games PetBot WonderWoof BowTie Pets OTT digital distribution Netflix Reed Hastings on-demand #yearahead #2016 #newyear #2016predictions #digitalstrategy #modernism user-generated content UGC Consumer Connection Integrated Marketing Manufacturers Accessibility usability engagement rate disability awareness creative process creativity fail fast hiring ideas imperfectionist perfectionist personnel progress test and learn fast casual restaurants social media campaigns QSR social strategies in-store promotions in-store social media promotions successful social media campaigns Logos Typography Branding #CPG #Retail #ConsumerInsights #CRM #ConsumerDirect #Seamless #OmniChannel #MoxieMakers #frontierism #intelligence #architecture insight moments Unit3C FutureX lab innovation open house Q&A UnitFilms 48in48 General Assembly Non-Profit Ponce City Market Branded design technical design style guide wireframes brand guidelines Consumer Products Interactive Marketing GIF social campaign modern marketing Cannes Lions new media pop culture meme Web Accessibility QA media media buying mobile apps targeting wires Advertisers Apple Store EasyPay self-checkout app mobile payment Sporting Events Sitecore CMS delivery Content Marketing Strategy Brand Content Marketing Content Strategy Brand Content Strategy Social Content Strategy Cannes humanity what3words life saving dot Agency Partnership Agency Relationship Competitive Review Millennial Marketers email marketing omni-channel digital marketing esp email service provider process WCAG 2016 Planning Connected Omni AR Commerce Social Innovation Create Content Strategy OMMA MediaPost Internet Week TV & Video Media Planners Creative Conundrum real-time scalability Customization smartphone loyalty advocacy live streaming content democracy Open Source Node.js Cheerio Handlebars Hyperquext MongoDB Atlassian Stash PhantomJS Shopping On-demand economy Sharing economy Everything on demand Instant delivery iPhone App Amazon Now Build Automation DevOps Native Advertising Machina Forrester SXSW Machine Learning Data Streams Web search results Data Platforms ROI Instagram Purchase Behavior Like Content Consumer Channel Role and Purpose ExactTarget Salesforce Cloud Responsys Oracle Silverpop IBM Agency Culture Innovation and Technology Client Relationships Platform Partnerships Ever-evolving Digital Age geo-fencing tablet Android second-screen Austin FOMO Meerkat scaleable vector graphics Flash animation interactivity code browsers uber-savvy consumers integrated digital-connectedness Valentine's Über Bloom that Open Table Waze marketing research google music art sports illustration sculpture food green entertainment movies photography real time marketing cheat sheet smart homes vine print 3d printing street art painting fashion influencer movie billboard outdoor mobile wallet toys film halloween history space films cars anniversary
×

PLEASE PROVIDE YOUR INFORMATION
TO DOWNLOAD THE PAPER.

Error: All fields are required.
×
THANK YOU.
YOUR DOWNLOAD IS NOW AVAILABLE.