Every movement begins with a moment.
Influencers are different for every business. They can range from employees and consumers to social engagers, premium influencers and A-List talent. At Moxie, we call this the Moxie Influencer Spectrum™, as several different types of people have the propensity to drive action for brands. This is particularly true when looking at influencers who have taken to the Snapchat platform.
A full range of people are active and prominent on Snapchat. This is especially impressive because there aren’t opportunities to pay for followers, which means all these people are entertaining and/or creative enough to have built an engaged following on their own.
Snapchat just announced users are now watching more than 10 billion videos every day on the app — that’s 2 billion more than February, when it was tied with Facebook. Furthermore, Snapchat is now the most important networking app amongst teens. Why is Snapchat killing it amongst its core audience? It can be boiled down to four key reasons: 1) users are sharing what’s actually happening in their daily lives, 2) it’s truly entertaining for users, 3) the platform keeps them on their toes and 4) celebrities and influencers are showcasing moments offered nowhere else.
Who are some of these influencers and what are they doing? Here are 5 who have built huge followings on the platform:
Do you follow any influencers on Snapchat? Have you seen any interesting brand/influencer partnerships? Tell us about it comments below.
PLEASE PROVIDE YOUR INFORMATIONTO DOWNLOAD THE PAPER.