Every movement begins with a moment.
A standard text message is so last year. Consumers are ditching the typical SMS text for more functional messaging apps and it’s easy to see why. Apps offer more seamless communication, location sharing, free international calling, and don’t require the need for a cell connection. Plus, who can resist a good emoticon or sticker for communicating?
Marketers are getting behind the trend too, especially when trying to reach a younger audience. Millenials dominate the use of messaging apps due to their desire to chat and share visual content within a more private format. Additionally, the majority of app users are open to engage with brands in-app. It will be important for marketers to keep their efforts within messaging apps valuable and authentic to the user, making sure not to disrupt the conversation.
Here’s an easy guide to some of the most popular messaging apps. Download, explore and uncover ways to meaningfully engage with an always-connected consumer.
Let us know which messaging apps you use (personally or for your clients) in the comments!
About the Author:
Nisha Contractor is Director of Strategy in the Moxie Pittsburgh office. Outside of work, she keeps busy with yoga, her DVR and her favorite past time: people watching. You can find her on Twitter @NishDish. Be sure to ask about the time she did karaoke with Jimmy Fallon.
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