Every movement begins with a moment.
a. 13 – 17-year olds: 26%
b. 18 – 24-year olds: 37%
c. 25 – 34-year olds: 23%
d. 35 – 54-year olds: 12%
e. 55+-year olds: 2%
a. Behind-the-scenes exclusive content – Snapchat is a great vehicle for brands to provide fans with behind-the-scenes peeks at events, company culture and more.
b. Custom content – Snapchat allows brands to feature content that is unique to the platform. The ability to draw over pictures gives brands the opportunity to surprise and delight fans with customized content sent directly to them.
c. Special offers – Brands can distribute exclusive offers to their Snapchat community by encouraging people to screenshot codes to redeem while in store or through the brand’s app or website.
d. Storytelling – Brands can take advantage of the 10-second time limit to tell stories that keep Snapchatters engaged. Storyboarding ideas beforehand, when applicable, will ensure that a clear message is coming across.
a. Cross-promotion – Brands can use other more established social networks or owned properties to let their fans know that they’re on Snapchat. Include your snapcode and handle in newsletters and other brand communications.
b. Geofilters – If your brand has a brick-and-mortar location, consider creating a geofilter people can use while at the establishment. The geofilter can be evergreen or centered on a specific event. Encourage fans to use the geofilter and feature their snaps in your brand story.
c. Live stories – If your brand is hosting or sponsoring an event, consider sponsored live stories. These will give viewers a glimpse into the event from the point of view of the attendees. This option is available even if your brand doesn’t have a Snapchat account, making it a perfect way to test the waters.
d. Snapfluencers – Partnering with influential Snapchatters can boost a brand’s awareness and following. It will also help to build credibility among the Snapchat user base.
Your suggestion to evaluate Snapchat like you do any other social media platform makes perfect sense. If it doesn't fit in with your marketing strategy or, most importantly, your target audience is not there, then it makes no sense. Great article!
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