Every movement begins with a moment.

Lost In Austin: Thoughts From Two Newbies to SXSW

Posted 13 March 2015 3:00 PM by Renee Blake & Eric Payne

Renee Blake: 5 Days of Curiosity

I’m a SXSW newbie. I'm super excited and already overwhelmed. 

I travel quite a bit for business, so I've got the security line shortcuts down. I'm totally comfy in unfamiliar cities, and I secretly enjoy awkward conversations with cabbies. However, this is different. I'm going to SXSW. In Austin (which I'm told is one of the coolest places on the planet!), I won't be making last-minute changes to a client presentation up until the wee hours the night before, and I won't be dreading the time away from my kids (ok, that’s a tiny lie: I'll be texting them weird pics constantly because they are the funniest people I know). Instead, I will be well-rested. I will be a sponge — the poster child for a creative director ready to be inspired.

I've studied the interactive keynotes (I mean, c'mon; Princess Reema Bint Bandar Al-Saud? Very cool.) I've got my preferred itinerary down to include my session: "Speed Dating For Massive Social Impact." And I've RSVP'd to attend some awesome parties. 

So why am I worried? Because I don't know what I don't know. I fear I will be overambitious. I worry that my curiosity will lead me to missed opportunities. I’m concerned that I will be late to sessions, that I will change my life as I know it, or be distracted by a surprising exhibition that will take me off my well-conceived and tightly wound plan. Five days is a long time to stay focused, hydrated and interested. Can I do this? Can I keep up with the masses? The mayhem? The millennials, for goodness’ sake?

Well I guess we're going to find out — together. Yes, I will be excited and overwhelmed, but I will also be connected constantly. Follow me on Twitter @RCBlake_23 or my blog: Also, I'm going with my buddy and fellow Moxiean, Eric @EPayneTheDad, and we will undoubtedly be experiencing these shenanigans uniquely. Follow us both at the hashtag #remoxd

I can't wait to see what 5 days of condensed curiosity brings.

Eric Payne: Alone, But Not Really

I've never been to SXSW before. In fact, at the very real risk of dating myself, I’ll reveal the last time I’ve traveled for business was when I was a New Yorker and a wanna-be yuppie working for State Farm Insurance. It was a company-wide conference in Atlantic City, New Jersey. During my time there, I went to some of the sessions, ate as much food as humanly possible, soaked up life on the Boardwalk, made sure my boss saw me a few times and spent my nights partying with my coworkers.

Life as a Creative wasn’t even a thought for me back then, although I had been writing since the second grade and was furiously working on my Great American novel at the time (still am). In hindsight, I'm not sure the offerings were what they are now. In the late nineties, most of the African Americans I knew with degrees like mine[PH1]  were running in droves toward law, medicine, investment banking, human resources and teaching. Additionally, digital simply didn’t exist — aside from ugly, green, DOS-based email. At the time, I knew about advertising and marketing from glossy ads in the magazines I read, but I never considered there was a fit there for a guy like me. And now, almost 20 years later, here I am working for Moxie. And I wear a belt with notches in it from places such as The Coca-Cola Company, The Home Depot and Publix. And now I’m going to SXSW.

I’m experiencing a mix of emotions ranging from excitement to fear. I’m typically not away from my family for more than a couple days at a time, my wife is actually the business traveler between us. And when I do go away I’m typically visiting extended family or off on a short hop presenting at a blogging conference. Despite what SXSW veterans have shared, I have no idea what awaits me in Austin, Texas, where I’ll be immersed in entertainment, tech, content and most importantly people from Friday the 13th (what a date!) to the following Tuesday.

I’ll be lost in Austin — but not exactly. My survivalist blogger/influencer instincts kicked in after I got the nod from my department to attend. I’ve connected with more than a handful of folks I know on Twitter who’ll be at SXSW on behalf of their respective companies, agencies and brands. Always the storyteller and never one to shy away from testing new ways to communicate, I’ve downloaded the SXSW app to my iPhone and linked my social accounts to it. People from around the country have since reached out to me, looking to connect on content, digital, coffee and, of course, alcohol.

Feel free to follow me on Twitter at @EPayneTheDad and on Instagram at PhotosbyEPayne and be sure to tune in to both Renee and me as we share our experiences via the #remoxd hashtag. Learn, discover and grow with me as I begin my journey lost in Austin, where I fully intend to emerge found.


Add your comment






#crisis #socialmediacrisis #socialmedia #digitalmarketing #socialmarketing #strategy #influencers #communication #pr #media #ideation #creation #content #planning #culture Snapchat Snap Inc. advertising marketing social media community management brand millennials authenticity Spectacles Wearables customer customer service Paid Media Podcasts Content Sponsored Ads Content Marketing #content #marketing #media #analytics #digitalmarketing #ideation #creation #production DecisionIQ strategy big data personalization Humanizeit Facebook Facebook Live Video Instagram Stories ftc guidelines social influencer social influencers social media influencers social media broadcasting live video Processing prototype prototyping user experience ux technology programming coding java ideas design visual arts mix reality mixed realities data tutorial sketch Twitter Carousel Ads Ad Exchange Programmatic FBX Disney virtual reality projection mapping RFID Tumblr Voice Tone Axure wireframing UX software collaboration Measuring Usability UX Best Practices Designing User Journeys Stop counting clicks Designing for completion Designing for satisfaction Dieter Ram and User Experience Less is more Less but better Influencer Marketing learnability user interface user-created content gaming maker editor Super Mario Maker Nintendo digital media chat bots messaging mobile applications automation F8 Mark Zuckerberg Business F8 Conference Email office agency communication Slack Facebook at Work meetings productivity Wearable tech Healthcare Experience Patient Experience Service Design Strategy Creative Moxie VR Six Flags Six Flags Over Georgia theme parks Samsung Samsung Gear Samsung Galaxy VR headset Oculus Rift Playstation VR roller coasters Dare Devil Drive Websites Web dev development digital reactions emotion analytics dislike social metrics clicks Brands Consumers CPG Retail Consumer Marketing Consumer Insights Super Bowl Commercials Football Cultural Phenomenon Game adtech martec auto-responders automated marketing Experience Design Interaction Design Ecosystem iOS Healthkit Ad blocking Forbes Condé Nast GQ interactive media ad-light hashtags hashflags audience visual emojis campaign management 1-to-1 marketing omnichannel CES CES 2016 Oculus Sony PlayStation uSens HTC special mapping hand tracking games PetBot WonderWoof BowTie Pets OTT digital distribution Netflix Reed Hastings on-demand #yearahead #2016 #newyear #2016predictions #digitalstrategy #modernism user-generated content UGC Consumer Connection Integrated Marketing Manufacturers Accessibility usability engagement rate disability awareness creative process creativity fail fast hiring ideas imperfectionist perfectionist personnel progress test and learn fast casual restaurants social media campaigns QSR social strategies in-store promotions in-store social media promotions successful social media campaigns Logos Typography Branding #CPG #Retail #ConsumerInsights #CRM #ConsumerDirect #Seamless #OmniChannel #MoxieMakers #frontierism #intelligence #architecture insight moments Unit3C FutureX lab innovation open house Q&A UnitFilms 48in48 General Assembly Non-Profit Ponce City Market Branded design technical design style guide wireframes brand guidelines Consumer Products Interactive Marketing GIF social campaign modern marketing Cannes Lions new media pop culture meme Web Accessibility QA media media buying mobile apps targeting wires Advertisers Apple Store EasyPay self-checkout app mobile payment Sporting Events Sitecore CMS delivery Content Marketing Strategy Brand Content Marketing Content Strategy Brand Content Strategy Social Content Strategy Cannes humanity what3words life saving dot Agency Partnership Agency Relationship Competitive Review Millennial Marketers email marketing omni-channel digital marketing esp email service provider process WCAG 2016 Planning Connected Omni AR Commerce Social Innovation Create Content Strategy OMMA MediaPost Internet Week TV & Video Media Planners Creative Conundrum real-time scalability Customization smartphone loyalty advocacy live streaming content democracy Open Source Node.js Cheerio Handlebars Hyperquext MongoDB Atlassian Stash PhantomJS Shopping On-demand economy Sharing economy Everything on demand Instant delivery iPhone App Amazon Now Build Automation DevOps Native Advertising Machina Forrester SXSW Machine Learning Data Streams Web search results Data Platforms ROI Instagram Purchase Behavior Like Content Consumer Channel Role and Purpose ExactTarget Salesforce Cloud Responsys Oracle Silverpop IBM Agency Culture Innovation and Technology Client Relationships Platform Partnerships Ever-evolving Digital Age geo-fencing tablet Android second-screen Austin FOMO Meerkat scaleable vector graphics Flash animation interactivity code browsers uber-savvy consumers integrated digital-connectedness Valentine's Über Bloom that Open Table Waze marketing research google music art sports illustration sculpture food green entertainment movies photography real time marketing cheat sheet smart homes vine print 3d printing street art painting fashion influencer movie billboard outdoor mobile wallet toys film halloween history space films cars anniversary


Error: All fields are required.