Every movement begins with a moment.
This month marked the long-awaited launch of Instagram’s open API (application program interface). Marketers are now free to plan and buy Instagram ads programmatically, utilizing the same targeting tools from Facebook.
According to eMarketer, Instagram is predicted to generate $595 million in advertising revenue this year, with the potential to surpass Google and Twitter with U.S. mobile and display ad revenues by 2017.
While the announcement is an enormous breakthrough for brands and advertisers, some consumers aren’t thrilled by the idea of seeing ad units in their stream. After all, Instagram was one of the only remaining social platforms that hadn’t become overrun with branded messages.
To mitigate user concerns and still keep brands happy, marketers will need to serve up content that doesn’t intrude on the experience that’s made Instagram so popular and successful. So before you jump into the API and invest in promoting that first post, here’s some advice to ensure your content will engage (versus annoy) your audience:
There you go — just some friendly Instagramming advice from your friends here at Moxie. You can find even more tips, case studies and best practices at Instagram for Business. Good luck, and happy Instagramming!
About the Author:
Nisha Contractor (@nishdish) is a Director of Strategy in Moxie’s Pittsburgh office. Her personal Instagram feed says a lot about her and consists mainly of delicious food, epic karaoke videos, re-grams of her adorable nieces and embarrassing throwbacks from her childhood.
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