Every movement begins with a moment.
In the latest edition of Wired magazine, you'll find the very first interactive print ad courtesy of T+Ink Technology. Inside of 150,000 copies (mostly Chicago and NYC), readers will be able to design their own Motorola Moto X phone by pressing on colored buttons to change the color of the smartphone’s case. The ad plays on the concept that the Moto X is the first customizable smartphone offering over 2,000 unique combinations.
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