Every movement begins with a moment.
While it’s not often top of mind, we have many influencers in our lives — from family, friends and acquaintances to actors, athletes and celebrities. They’re online, next door, on TV, in your news feed, at the dry cleaners, up the street and everywhere in between. And in the evolving and expanding world of social media, this influence reaches further than ever.
Before digital became the life of the party, social influence was limited to word of mouth, and it only existed within social circles populated by friends, family members and acquaintances. In today's hyper-connected world, those circles have expanded into networks whose communities and influence span the globe, online and off. As a result, word now travels staggeringly fast.
As such, influencers are increasingly important to brands. So who are the types of influencers your brand should leverage? And why do we really listen to influencers? Our research verifies the influencer marketing business case, the brand-influencer value exchange, the influencer-fan value exchange, and how marketers can make the most of influencer marketing.
Find the full research here.
Moxie Influencer Spectrum™
Julia Cantor leads Influencer Marketing at Moxie. She can be found on Twitter @juliacantor.
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