Every movement begins with a moment.

Giggles with Google on April Fool's

Posted 1 April 2014 6:00 PM by Jinah Kim

The number one trait people look for in a mate? Sense of humor. So it’s no surprise that brands attempt to woo customers the same way. And what better day to shine and show off the wit and charm of your company than today, April Fool’s?


Pranks on the public have ranged from totally adorable to safety focused this year, but if I had to choose just one company really getting it right, Google is winning my heart this year.

Things I personally look for in a man: Creative? Yes. Funny? Yes. Social-media-savvy? Tops. Based on these qualities, Google is essentially my Internet boyfriend. And its pranks this year are the perfect love letters: all in good fun, with a touch of silliness.

Here are my personal favorites that have come from the Googleplex. See a complete list here.

Gmail Shelfies

Taking the #selfie trend and turning it into an extra-fun email experience, the “Shelfie” is a shareable selfie. By using the custom theme option in Gmail, users can upload any photo to set as their email background. How is the “Shelfie” different? It’s shareable. Send your mug to all your loved ones to use on their Gmail themes too.

Google Maps: Pokemon Challenge

One of the most buzzed about pranks from the Google family, Google Maps released a spoof video yesterday detailing what it takes to become a Pokémon Master — a newly opened role at Google. The best part? On iOS and Android devices, you can actually see and find Pokémon characters around the world, within the Maps app. Is the job real? Probably not, but you actually can collect them all.

Google+ Auto Awesome Photobombs with David Hasselhoff

Google+ is adding some extra fun to photos uploaded through the service by adding Hasselhoff photo-bombs. Google advises to upload images with some space on either side of the subject for a potential surprise. According to the comments in the official blog post, the Hoff himself has been responding on folks’ profiles. Hofftacular!

Chrome: Emojify The Web

As an avid supporter of all things emoji, I could not help but cry laugh when I saw this spot. Update your Chrome app in iOS or Android to make the “translate to emoji” feature available. Translate all the things into picture stories with emoji characters. Enjoy.


WazeDates is the least talked about prank of this bunch, but the joke that elicited the biggest smile from me. In the current era of dating apps, why not join the swipe-for-love playing field? Sitting in traffic and see a cutie next to you? They might be on Waze and be your traffic soul mate.


If this article is a testament to my personal life, apparently being a master prankster is the way to my heart. Now accepting applications. Johnny Knoxville types need not apply.

Jinah Kim is the Marketing & Communications Specialist at Moxie. If Google really was her boyfriend, she’d be on Cloud Nine. Follow her @jinah.





#crisis #socialmediacrisis #socialmedia #digitalmarketing #socialmarketing #strategy #influencers #communication #pr #media #ideation #creation #content #planning #culture Snapchat Snap Inc. advertising marketing social media community management brand millennials authenticity Spectacles Wearables customer customer service Paid Media Podcasts Content Sponsored Ads Content Marketing #content #marketing #media #analytics #digitalmarketing #ideation #creation #production DecisionIQ strategy big data personalization Humanizeit Facebook Facebook Live Video Instagram Stories ftc guidelines social influencer social influencers social media influencers social media broadcasting live video Processing prototype prototyping user experience ux technology programming coding java ideas design visual arts mix reality mixed realities data tutorial sketch Twitter Carousel Ads Ad Exchange Programmatic FBX Disney virtual reality projection mapping RFID Tumblr Voice Tone Axure wireframing UX software collaboration Measuring Usability UX Best Practices Designing User Journeys Stop counting clicks Designing for completion Designing for satisfaction Dieter Ram and User Experience Less is more Less but better Influencer Marketing learnability user interface user-created content gaming maker editor Super Mario Maker Nintendo digital media chat bots messaging mobile applications automation F8 Mark Zuckerberg Business F8 Conference Email office agency communication Slack Facebook at Work meetings productivity Wearable tech Healthcare Experience Patient Experience Service Design Strategy Creative Moxie VR Six Flags Six Flags Over Georgia theme parks Samsung Samsung Gear Samsung Galaxy VR headset Oculus Rift Playstation VR roller coasters Dare Devil Drive Websites Web dev development digital reactions emotion analytics dislike social metrics clicks Brands Consumers CPG Retail Consumer Marketing Consumer Insights Super Bowl Commercials Football Cultural Phenomenon Game adtech martec auto-responders automated marketing Experience Design Interaction Design Ecosystem iOS Healthkit Ad blocking Forbes Condé Nast GQ interactive media ad-light hashtags hashflags audience visual emojis campaign management 1-to-1 marketing omnichannel CES CES 2016 Oculus Sony PlayStation uSens HTC special mapping hand tracking games PetBot WonderWoof BowTie Pets OTT digital distribution Netflix Reed Hastings on-demand #yearahead #2016 #newyear #2016predictions #digitalstrategy #modernism user-generated content UGC Consumer Connection Integrated Marketing Manufacturers Accessibility usability engagement rate disability awareness creative process creativity fail fast hiring ideas imperfectionist perfectionist personnel progress test and learn fast casual restaurants social media campaigns QSR social strategies in-store promotions in-store social media promotions successful social media campaigns Logos Typography Branding #CPG #Retail #ConsumerInsights #CRM #ConsumerDirect #Seamless #OmniChannel #MoxieMakers #frontierism #intelligence #architecture insight moments Unit3C FutureX lab innovation open house Q&A UnitFilms 48in48 General Assembly Non-Profit Ponce City Market Branded design technical design style guide wireframes brand guidelines Consumer Products Interactive Marketing GIF social campaign modern marketing Cannes Lions new media pop culture meme Web Accessibility QA media media buying mobile apps targeting wires Advertisers Apple Store EasyPay self-checkout app mobile payment Sporting Events Sitecore CMS delivery Content Marketing Strategy Brand Content Marketing Content Strategy Brand Content Strategy Social Content Strategy Cannes humanity what3words life saving dot Agency Partnership Agency Relationship Competitive Review Millennial Marketers email marketing omni-channel digital marketing esp email service provider process WCAG 2016 Planning Connected Omni AR Commerce Social Innovation Create Content Strategy OMMA MediaPost Internet Week TV & Video Media Planners Creative Conundrum real-time scalability Customization smartphone loyalty advocacy live streaming content democracy Open Source Node.js Cheerio Handlebars Hyperquext MongoDB Atlassian Stash PhantomJS Shopping On-demand economy Sharing economy Everything on demand Instant delivery iPhone App Amazon Now Build Automation DevOps Native Advertising Machina Forrester SXSW Machine Learning Data Streams Web search results Data Platforms ROI Instagram Purchase Behavior Like Content Consumer Channel Role and Purpose ExactTarget Salesforce Cloud Responsys Oracle Silverpop IBM Agency Culture Innovation and Technology Client Relationships Platform Partnerships Ever-evolving Digital Age geo-fencing tablet Android second-screen Austin FOMO Meerkat scaleable vector graphics Flash animation interactivity code browsers uber-savvy consumers integrated digital-connectedness Valentine's Über Bloom that Open Table Waze marketing research google music art sports illustration sculpture food green entertainment movies photography real time marketing cheat sheet smart homes vine print 3d printing street art painting fashion influencer movie billboard outdoor mobile wallet toys film halloween history space films cars anniversary


Error: All fields are required.