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Cheat Sheet: October 28 - November 1

Posted 1 November 2013 12:00 AM by Richard Kim

Want to catch up with what happened in the digital world this week? Our weekly Cheat Sheet fills you in on everything you missed while you scrambled to meet deadlines and put out fires. 

Read about how Airo tracks a person’s nutrition and stress levels, Wonderloop’s video platform, Starbucks’ Tweet-A-Coffee campaign, Riddell’s new concussion-sensing helmet and BMW’s 360 degrees interactive film. 

  1. Airo helps monitor food intake and more 

Wearable tech — especially in the health-tracking category — is a growing market that has newer devices, such as the Nike+ FuelBand SE and Armour39, constantly being added to the list. Airo, a new wristband that is designed to do more than simply track steps and quality of sleep but also monitor a user’s food consumption and general stress level was introduced this week. The wristband measures a user’s nutrition level by shining LED light into the consumer’s bloodstream to detect any metabolites that may have been released while eating. The device is expected to retail at $199 and should be rolling out sometime at the end of next year.

  2. Wonderloop uses video to help meet new people 

  Wonderloop is a brand-new iPhone application that launched this week which allows users to connect and collaborate with strangers through first-person short-form videos. The platform makes it easy for a user to record and share a video profile with other people by creating a short video message that is approximately 10 to 20 seconds long. Compared to reading a standard bio about a specific individual, this application provides a unique approach to meeting others through snackable video content, creating a more interactive medium. Initially, Wonderloop will be an invite-only application primarily for iPhone users but consumers can expect to see an Android version roll out once the platform gets some traction. 

  3. Starbucks lets consumers tweet a coffee to friends 

 This week, Starbucks launched a beta program called Tweet-A-Coffee that encourages consumers to purchase a $5 gift card for a friend by simply connecting their credit card information through Starbucks, then sending a message to @tweetacoffee. The recipient will receive a message from Twitter with a link to an egift card which he or she can redeem right off the phone at participating Starbucks locations. This is a great example of how brands can leverage social and mobile to engage with their consumers while monetizing platforms like Twitter. 

  4. Riddell’s concussion-sensing helmets can prevent brain injuries 

Football head traumas have been a hot topic in sports and in the news these past few months. The effect of repeated head concussions on players can lead to long-lasting health problems, and at times, players can be in the middle of playing a game and never realize that something’s wrong. Riddell hopes to keep players safer from head injuries by introducing a new product called InSite Impact Response System. It’s a thin, removable liner filled with sensors that is placed on the inside of a helmet which can send a notice of a potential concussion-causing hit to a handheld device on the sideline. For $150 per helmet and in addition to pointing out potential concussions, the InSite System is able to help teach players how to avoid getting head injuries in the first place. 

  5. BMW presents a unique interactive experience in 360° 

 To advertise the arrival of the new BMW i3 electric car, the German car manufacturing company has launched the world’s first interactive 360° film: Become Electric. Available for both iOS and Android, this application takes the user on a virtual test-drive in a race to save the world. The film was shot in 360°, which adds an immersive element to the application as the user is interacting with the storyline. This unique application delivers a one-of-a-kind brand experience where consumers can engage in the product without physically getting behind the wheel.





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