Every movement begins with a moment.
Viral videos have proven to have near endless capabilities–in recent years we have all seen a homeless man given a job, multiple wrong waitresses righted, and numerous adorable kittens just being kittens. While the content itself is important, the difference between a cute forwarded email and a worldwide phenomenon is how and where the content is presented. Social media gurus Upworthy have posted a Viral Video Play Book, an insightful collaboration between individuals responsible for many of today's most famous internet stars.
Thanks to Dave Bauer for today's fodder.
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