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  • Fodder Mascot Bracket 2014

    Posted 17 March 2014 4:30 PM by Marc Fulton

    Moxie Fodder presents the third annual Mascot Bracket. The seeds and school names have been removed in order to focus on the aesthetic aspect that each team's mascot brings to the table. Even if you want to keep with your tried and true bracket methods, add this wild-card system to the mix for an interesting approach to the madness.

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  • John Raya

    Posted 4 February 2014 8:00 PM by Marc Fulton

    Mexico based art director and illustrator John Raya took the 32 teams in the NFL and mixed them up with characters from the Star Wars universe to come up with a football league from a galaxy far, far away. Raya makes a fantastic effort to maintain each team's color scheme and basic visual identity...

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  • 2014 Super Bowl Spots

    Posted 3 February 2014 8:30 PM by Marc Fulton

    Super Bowl XLVIII did not turn into the epic battle that the analysts predicted. Denver's instantaneous poor performance, caused many fans to lose interest in what was happening on the field and turn their attention to the commercials...

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  • Marketing Opportunities on the Rise for Female Sports Fans

    Posted 5 December 2013 12:00 AM by Kelly Geisel

    I’ve been interested in sports my entire life. And while I’ve always loved the drama of football, I could never choose an NFL team to root for. That all changed with the retirement flip-flopping of Brett Favre, the record-shattering quarterback of the Green Bay Packers. After one of his many retirement attempts, Favre tried unsuccessfully to keep his starting position from his backup, Aaron Rodgers. By the time Favre and Green Bay finally parted ways, it was on bad terms. During...

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  • Danny MacAskill's "Imaginate"

    Posted 25 November 2013 8:00 PM by Marc Fulton

    For two years, street trials biker and Red Bull athlete Danny MacAskill has been working on his extreme sporting short film, titled Imaginate. The film, already boasting viral video status with over eleven million views, shows Danny as a character in a little boy's imagination–seemingly shrunk down and biking around a toy chest on a slew of giant, classic toys.

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  • The Invisible Bicycle Helmet

    Posted 11 November 2013 5:30 PM by Marc Fulton

    Swedish design students Anna and Terese took on a giant challenge–revolutionizing the form and function of the bicycle helmet. Displeased with the awkward shape and fit of the traditional turtle shell helmet, they spent seven years developing the Invisible Bicycle Helmet. It functions like an airbag in that it's collapsible and inflatable...

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  • Baseball Card Vandals

    Posted 22 October 2013 7:30 PM by Marc Fulton

    I collected baseball cards as a kid, because that was just what you did. Had I been the one to think of Baseball Card Vandals, then those crates of colored cardboard would have some value. Their formula is simple, take a worthless baseball card and deface to the point where you’ve got a pretty serviceable joke, then post it on the Internet for the world to see.                 

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