Every movement begins with a moment.
Programmatic is a word we’ve heard a lot lately. And when it comes up in conversation, other terms quickly follow: DSP, SSP, DMP, PMP, reserved, guaranteed and non-guaranteed. So what does all this chatter mean? Is programmatic buying just a new concept or the new reality?
Approximately 70% of brands do not have a content strategy. If you are among them, where do you start?
Today’s consumers are everywhere and anywhere they want to be — and shop — online and off. How can marketers build a smart, integrated experience for this omnichannel audience?