Every movement begins with a moment.
Moxie’s Lindsay Howard explains how ad targeting and Donald Trump are disrupting the status quo of the 2016 presidential election campaign cycle.
Programmatic is a word we’ve heard a lot lately. And when it comes up in conversation, other terms quickly follow: DSP, SSP, DMP, PMP, reserved, guaranteed and non-guaranteed. So what does all this chatter mean? Is programmatic buying just a new concept or the new reality?