Every movement begins with a moment.
Social media crisis planning: preparing for the worst is always the best case scenario.
Content marketing isn’t new, but the way Unit3C does it is. Learn how to create relevant, valuable and brand-first content in our new paper.
Moxie’s Lindsay Howard explains how ad targeting and Donald Trump are disrupting the status quo of the 2016 presidential election campaign cycle.
A lot of “hand clapping” emojis were being shared throughout the marketing industry after Instagram announced its new API. While exciting, the launch is another reminder that brands need to step up their content game.
Moxie’s Renee Blake shares insights she gained while attending last week’s OMMA Programmatic: TV & Video @ Internet Week conference in New York.
Programmatic is a word we’ve heard a lot lately. And when it comes up in conversation, other terms quickly follow: DSP, SSP, DMP, PMP, reserved, guaranteed and non-guaranteed. So what does all this chatter mean? Is programmatic buying just a new concept or the new reality?
Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.
Coming off the high of CES — where I was surrounded by technology’s here-and-now, up-and-coming and yet-to-be-revealed inventions — I had a realization: Social is no longer the shiny, innovative object it once was.