Every movement begins with a moment.
Social media crisis planning: preparing for the worst is always the best case scenario.
Facebook Live gives influencers another innovative way to broadcast their messages to the world.
Snapchat has officially entered the influencer marketing game.
While it’s not often top of mind, we have many influencers in our lives — from family, friends and acquaintances to actors, athletes and celebrities. They’re online, next door, on TV, in your news feed, at the dry cleaners, up the street and everywhere in between. And in the evolving and expanding world of social media, this influence reaches further than ever.
Coming off the high of CES — where I was surrounded by technology’s here-and-now, up-and-coming and yet-to-be-revealed inventions — I had a realization: Social is no longer the shiny, innovative object it once was.
Marketers are always striving to fine-tune their audience targeting methods. This is particularly true in social, a space where focused, meaningful engagements with the right consumers in the right channels at the right time can amplify brand awareness — and increase profitability — exponentially. One strategy that’s performed exceptionally well in this area is influencer marketing.