Every movement begins with a moment.

  • Content Rules

    Posted 16 April 2015 9:30 AM by Filippia Iboko

    Consumers used to seek personalization. Now they expect it. Savvy brands know that, when it comes to building meaningful relationships with their audience, content is the answer.

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  • Newbies No More: Renee and Eric Return From SXSW

    Posted 24 March 2015 1:30 PM by Renee Blake and Eric Payne

    SXSW first-timers Renee Blake and Eric Payne have returned full of insights and inspiration from their maiden voyage to Austin's world-famous music, film and interactive conference and festival.

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  • The Big Data Buzz at SXSW

    Posted 18 March 2015 4:30 PM by Rania Renno

    Big data was a big topic at SXSW. Moxie’s Rania Renno shares her take on what the buzz was all about.

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  • Lost In Austin: Thoughts From Two Newbies to SXSW

    Posted 13 March 2015 3:00 PM by Renee Blake & Eric Payne

    On your way to SXSW? Two of Moxie's creative masterminds are heading there now -- for the first time. Find out what they're expecting (and not expecting) to experience.

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  • SXSW 2014: Wrapup

    Posted 17 March 2014 3:30 PM by Ann Masters

    This year’s SXSW Interactive, as a microcosm of what’s occurring in the tech world at large, was full of stunning insights into cutting-edge technological advances and ideas. It was also full of Moxie. So we asked our experts to weigh in on all the exciting and emerging trends they saw in Austin.

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  • It’s Technical: Wearable Technology and Your Health

    Posted 11 March 2014 2:30 PM by Shannon Smith

    Turn off the TV and go outside and play! Growing up, many of us heard parental promptings like this. Today, as electronic devices continue to multiply, so do accusations of the negative effects they’re having on our health. Research shows that the more we’re logged on, the less active, productive and serene we are.

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  • Lessons From the Dustins on How to Survive SXSW

    Posted 10 March 2014 5:00 PM by Dustin M. Thomas & Dustin Thompson

    Our pair of Dustins is taking Austin by storm, networking, eating and drinking their way through town. Here are some pro tips from Dustin (Thompson)'s second and Dustin (Thomas)'s first time at SXSW. You can get the full experience on their site:

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  • Mobile Zen: The Data Behind Happiness

    Posted 9 March 2014 4:00 PM by Chris Bailey

    If you tie happiness to a brand, good things will happen. Sounds obvious doesn’t it? Then why in this industry do we spend so much of our time and money creating ads that people can’t stand? There’s an entire business segment behind helping people avoid ads. Ad blockers, ad-free kindles, ad-free Spotify, so on and so on.

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  • What Drives Word of Mouth?

    Posted 8 March 2014 6:00 PM by Matt Schneider

    Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.

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  • What Social Media Analytics Can't Tell You

    Posted 8 March 2014 10:30 AM by Heather Carson

    Think back to your last hotel stay. Whether you stayed at the Trump Tower or the Days Inn, when you arrived, you likely noticed that your room smelled of Fabuloso, the linens were clean and any traces of rodents — no matter how small — were nowhere to be found. You had your business meeting or enjoyed a few days on the beach with your family, and then you checked out.

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