Every movement begins with a moment.
Consumers used to seek personalization. Now they expect it. Savvy brands know that, when it comes to building meaningful relationships with their audience, content is the answer.
SXSW first-timers Renee Blake and Eric Payne have returned full of insights and inspiration from their maiden voyage to Austin's world-famous music, film and interactive conference and festival.
Big data was a big topic at SXSW. Moxie’s Rania Renno shares her take on what the buzz was all about.
On your way to SXSW? Two of Moxie's creative masterminds are heading there now -- for the first time. Find out what they're expecting (and not expecting) to experience.
This year’s SXSW Interactive, as a microcosm of what’s occurring in the tech world at large, was full of stunning insights into cutting-edge technological advances and ideas. It was also full of Moxie. So we asked our experts to weigh in on all the exciting and emerging trends they saw in Austin.
Turn off the TV and go outside and play! Growing up, many of us heard parental promptings like this. Today, as electronic devices continue to multiply, so do accusations of the negative effects they’re having on our health. Research shows that the more we’re logged on, the less active, productive and serene we are.
Our pair of Dustins is taking Austin by storm, networking, eating and drinking their way through town. Here are some pro tips from Dustin (Thompson)'s second and Dustin (Thomas)'s first time at SXSW. You can get the full experience on their site: dxdtsxsw.com.
If you tie happiness to a brand, good things will happen. Sounds obvious doesn’t it? Then why in this industry do we spend so much of our time and money creating ads that people can’t stand? There’s an entire business segment behind helping people avoid ads. Ad blockers, ad-free kindles, ad-free Spotify, so on and so on.
Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.
Think back to your last hotel stay. Whether you stayed at the Trump Tower or the Days Inn, when you arrived, you likely noticed that your room smelled of Fabuloso, the linens were clean and any traces of rodents — no matter how small — were nowhere to be found. You had your business meeting or enjoyed a few days on the beach with your family, and then you checked out.