Every movement begins with a moment.
Powered by consumer insights, CG manufacturers are building connections with people that are more personal and meaningful than ever.
As the path to purchase continues to shift and evolve, how can consumer goods manufacturers keep pace, remain relevant and stay connected? By enabling a seamless commerce strategy.
As the path to purchase continues to shift and evolve, the ability to deliver a seamless consumer experience is becoming more and more challenging for consumer goods manufacturers.
Some email marketers seem to have a magic formula for success while others — no matter how well planned or fine-tuned their strategies — watch their programs fall flat. So what’s the secret to success? I sat down with Moxie’s email expert, Erin Blake, to find out.
Technology is advancing by the minute, consumer attention spans are shortening by the second and new competition is popping up every day. Faced with this constant flux, how can marketers successfully plan for 2016? Moxie’s Steve Swanson offers up six key questions to consider as we look toward the year to come.
It is still extremely difficult to give a direct answer when someone asks, “what is mobile?” I believe that is THE point that needs to be made. There is no limit to what “mobile” can be or how it can coexist with almost any program a brand is developing. However, I think we also need to ask ourselves “What isn’t mobile?” to help answer the question.