Every movement begins with a moment.
Content marketing isn’t new, but the way Unit3C does it is. Learn how to create relevant, valuable and brand-first content in our new paper.
Jabari Adisa makes the case for Facebook Reactions and how they can be significantly more valuable than the highly sought-after "Dislike" button.
By breaking down current clicks metrics into more insight-heavy offerings, key social players can help marketers better optimize for success.
With an influx of new data sets and sources, big data is a more powerful tool that ever for consumer goods and retail enterprises.
Moxie’s Justin Honaman explains how integrated marketing solutions help CPG brands drive growth, convert prospects and build loyalty.
Smart agencies are learning that data and analytics can drive success across every discipline in their organization — including creative.
Think back to your last hotel stay. Whether you stayed at the Trump Tower or the Days Inn, when you arrived, you likely noticed that your room smelled of Fabuloso, the linens were clean and any traces of rodents — no matter how small — were nowhere to be found. You had your business meeting or enjoyed a few days on the beach with your family, and then you checked out.
The big marketing question these days centers on understanding the value of social media, specifically in terms of ROI. Articles abound discussing formulas and algorithms to calculate this valuable number. However, the output of any algorithm is only as good as the input, i.e., “garbage in, garbage out,” as the saying goes.
Over the last five weeks, a few colleagues and I have started a lunch book club focused on Nancy Duarte’s Resonate: Present Visual Stories that Transform Audiences (Resonate). Going into this book, I half expected to be learning how to present at a conference or sell a big idea to a large group of people...
Analysts rejoice! Google Analytics recently revamped several aspects of its metrics portal, and it’s cause for celebration. Last week, new menu items and several new reports were unveiled. Here’s a quick look at what you can expect the next time you log in: