Founder and Chief Executive Officer, Freckle
Neil was named among Deloitte’s Fast 50 three years in a row, was a two-time Finalist for Ernst & Young’s Entrepreneur of the Year and has established an industry reputation for his visionary entrepreneurship in developing bleeding edge mobile technologies before they became industry standards, including the world’s first mobile futures market and a blockchain based consent management application. Neil is the chief architect of the strategy and culture at both Freckle and Killi.
As the former founder and CEO of JUICE Mobile, a mobile technology and advertising firm he founded in 2010, Neil was responsible for ushering in some of the most prolific brands and publishers into the mobile space. After recognizing the industry's growing reliance on data, Neil launched Freckle in response to the incredible demand for consumer attribution data and deterministic location detection. A pure data company, Freckle leverages a proprietary ecosystem of connected devices, location partners and app publishers coupled with proprietary software to measure the effectiveness of media, irrespective of channel, in driving a consumer to a location.
Today, Freckle works with the world’s most prestigious brands, publishers and investment firms to deliver intelligence and validation of 1st party consumer data. Freckle’s technology is used by Fortune 50 brands like Coca-Cola, Audi, Lexus, Lowe’s, Walmart, AT&T, Unilever and Mondelez and is a core component of the top demand side platforms and data management platforms used around the world.
In May 2018, Neil launched Killi, the world's first consumer facing mobile application built on the blockchain that allows consumers to opt-in and control their data and its sale. Available to both Apple and Google users, Killi is currently available in multiple markets around the world with twelve new markets scheduled for 2019. Killi provides brands, platforms and agencies a platform to purchase data directly from the consumer, conforming with privacy laws that are sweeping the planet including GDPR and CCPA. As the most compliant data source in the world today, Killi’s vision is to be the consent management solution of the future.
Prior to founding and launching JUICE, Neil was an owner in StreamTheWorld and was instrumental in building StreamTheWorld into the world's first, and largest, in-stream programmatic audio platform prior to its sale in June 2010.
Throughout his career, Neil has been the recipient of numerous academic and business awards. In 2007, Mr. Sweeney was awarded a Gold medal at the 2007 Media Innovation awards for his integration of mobile technology into the Grammys award show - an initiative that the Grammys has since taken worldwide.
Neil is currently a Mentor at Next36, a large startup accelerator organization as well as being an adviser to over 12 individual entrepreneurs and startups. Neil is the entrepreneur in residence at Toronto Rehabilitation Institute, the world's most technically advanced facility in creating assistive technologies and treatments to enhance the lives of the elderly and those with disabling injury or illness. Neil’s work has been featured in Bloomberg, Ad Age, Ad Week, MSNBC, AdExchanger, Venture Beat, Globe&Mail, MediaPost and others. He is a frequent industry speaker having been featured at IAB, M1, StreetFight summits as well as Mobile World Congress and investment panels including Progress Partners.
Neil holds an MBA from the University of Edinburgh and works from New York, or a plane, when he is not home in Toronto with his wife and two children.
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