Delta Big Thank You

360 MODERN MARKETING SOLUTION
Think Summer is a busy season for Delta, so how do you thank more than 80,000 employees for their hard work and do it in an innovative, unprecedented way?
Make We helped Delta thank each employee by name by creating one of the longest Facebook Live events in history: a 55+ hour event featuring more than 430 celebrities, Delta partners and company leaders.
Move Our event reached 13 times more people than there are on the Delta employees roster. In addition, the content generated an outpouring of comments and reactions – driving positive sentiment above benchmark.

Proven results

3,479,440 IMPRESSIONS

93,229 VIDEO VIEWS

35,528 SOCIAL ENGAGEMENTS

78K WEBSITE VISITS

80,000+ NAMES READ

23 CITIES FEATURED

55+ HOURS BROADCAST

430+ PERSONALITIES PARTICIPATED

We’re proud of our employees and excited to dedicate 50-plus hours to honor each and every one of them.

— Joanne Smith, Delta EVP and Chief HR Officer

It’s a tough time to be in the airline business. Delta knows that and wants to thank its 80,000 employees for the hard work they put in every day.

— AdWeek