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Chick-fil-A Social Media Ranks #1, ahead of Amazon and Netflix

Posted 10 January 2016 12:00 AM by Dorothy Miller-Farleo @MoxieUSA

Atlanta, Jan. 10,2016 /PRNewswire/ — Moxie, a marketing and technology agency, formally announced today through the use of eValue data of 2015 social media performance, Engagement Labs has ranked Chick-fil-A (CFA)  #1 top favorite American brand on all major social platforms: Facebook, Twitter and Instagram. 


Source: Engagement Labs eValueTM 2015 rankings of America’s 10 favorite brands for 2015

“It represents the cumulative and collective effect of doing social right over time,” said Michael McCathren, Director New Market Strategy at Chick-fil-A.

Moxie has been Chick-fil-A’s social media agency of record since 2008. Since that time, the social community for the Atlanta-based quick service restaurant (QSR) has grown to more than 8 million strong, with the fastest growing channel — Instagram — seeing both average likes and comments per post up nearly 150% since 2014.

“Chick-fil-A has been a tremendous partner for us,” shared Kristina Jonathan, EVP of Strategy at Moxie. “The trust we have built has enabled our social strategy and creative teams to create experiences that drive brand participation authentically across Facebook, Twitter, Instagram and Tumblr,” she added. “One way we’ve continued to push the boundaries and evolve for Chick-fil-A has been by fully leveraging our agile content studio for them — Unit3C.” 
Unit3C is Moxie’s fully-equipped, on-site production studio. It is complete with multiple editing bays and hybridized staff who can direct, shoot and edit. Unit3C creates quality content inside of an innovative, rapid creation process. 

“Unit3C is a critical part of our evolved social media practice, which is ready to deliver meaningful, real-time messaging for progressive brands,” said Erik Hostetler, VP Group Creative Director of Unit3C at Moxie. “For Chick-fil-A, we’ve been pushing the boundaries in the last 12 months with highly relevant and timely content created inside of our signature 24-hour cycles,” he added.

“Our partnership with Moxie and Unit3C took our social creative to the next level. It allowed us to be agile, nimble, strategic and really understand what our customers are looking for in the social space,” said Kristen Hunter, Social & Digital Marketing Manager for Chick-fil-A.

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About Moxie (www.moxieusa.com

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has nearly 500 talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe. Moxie's client roster includes Verizon Wireless, Verizon FiOS, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

Media Contact: Jessica Carruth, Senior Marketing & PR Manager, 470-225-3341, jessica.carruth@moxieusa.com

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/320207-Unit3C_Reel.mp4

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