Every movement begins with a moment.
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year.
Moxie's parent company ZenithOptimedia (ZO) predicts that two thirds of people living in top digital markets will own a smartphone by 2018 in their latest New Media Forecasts report release November 23rd.
This fourth edition of ZenithOptimedia’s annual New Media Forecastsreport provides snapshots of the current state of digital marketing in 47 countries, covering topics such as internet access, media consumption and online behavior, and forecasts the rise of internet connections and smartphone and tablet technology.
Moxie’s parent company ZenithOptimedia (ZO) predicts mobile internet will be the third-largest advertising medium, behind television and desktop internet in 2016, according to ZO’s new Advertising Expenditure Forecasts.