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  • Two thirds of people living in top digital markets will own a smartphone by 2018

    Posted 30 November 2015 12:00 AM by Dorothy Miller-Farleo @MoxieUSA

    Moxie's parent company ZenithOptimedia (ZO) predicts that two thirds of people living in top digital markets will own a smartphone by 2018 in their latest New Media Forecasts report release November 23rd. This fourth edition of ZenithOptimedia’s annual New Media Forecastsreport provides snapshots of the current state of digital marketing in 47 countries, covering topics such as internet access, media consumption and online behavior, and forecasts the rise of internet connections and smartphone and tablet technology.

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