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  • Global Adspend to Accelerate in 2016 Despite Economic Headwinds

    Posted 22 March 2016 9:00 AM by Dorothy Miller-Farleo

    The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year.

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