Every movement begins with a moment.
Augmented and virtual reality have been around for decades, but technological barriers slowed both development and adoption. Today, with the staggering advances in miniaturization, processing power, networking speeds and computer vision systems, the promise of these transformative technologies is finally being realized. From the low-cost option of Google Cardboard to Facebook’s higher-end Oculus Rift, the momentum towards mass adoption is clearly underway.
The millennial media landscape is a complex and ever-evolving space to navigate. To help you map a smarter course, Moxie FutureX looked at current behaviors and emerging trends to identify the three smartest moves that marketers can make today.
We found ourselves on a ledge 40 stories up, and one step forward was certain death. Then we remembered we were in a 9-by-9-foot padded room in the South Hall at CES.
Although there’s a lot of debate about the consumer adoption of 3D printers, there is no doubt that 3D printing will change commerce and society. Previously 3D printing has been slow and costly, but with new advancements, the speed and capabilities will soon approach current mass manufacturing techniques. Things that were almost impossible to create before can now be imagined and printed. Today at CES, we witnessed a vast array of printers with prices ranging from $200 to $19,000, with print areas from half a square foot to almost a square meter.
So here we are again in Sin City, at the biggest nerd-fest in the world. The big show really starts tomorrow but opening keynotes and presentations kicked off today (not to mention the opportunity to sneak onto the show floor). So beyond the perennial, ever more ginormous, zillion pixel screens in increasingly unnatural shapes, here are the four things we expect to see at this years show.
A growing group of people are competing professionally as video gamers. And like real-world sports pros, they're playing in leagues, receiving sponsorships and gaining followers. The volume of money they can earn is astonishing. So is the amount of time their fans spend watching them play. Welcome to eSports, the Texas Hold'em craze for this next chapter in our digital age.