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The Foundation of Personalization

Posted 2 June 2016 9:00 AM by Dorothy Miller-Farleo

"The Foundation of Personalization" provides an overview of how marketers can begin to blend automation and scalability without losing the focus on the individual. 

“Today’s consumers respond when you serve them relevant and meaningful content, wherever they are,” shared Tracy YoungLincoln, Moxie’s SVP, Analytics. “That’s why marketers need a solution that not only dissects content into the obvious components, but also into unspoken and contextual data points that layer consumer behavior into quantitative analysis. This enables us to identify the patterns of today’s consumers and also predict their future needs, so our clients can pivot quickly and intelligently."

This is the first in a series of three Thought Leadership pieces that our analytics team will be launching over the next few months. 

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