Every movement begins with a moment.
The media consumption habits of millennials are extraordinarily diverse. These digital natives are just as apt to snack on micro content like tweets and vines as they are to binge on long-form content cooked up by streaming services like Netflix and Amazon. They also enjoy variety when it comes to how their content is served — typically tossed across multiple screens that they’ll use all at once, one at a time or not at all, depending on their mood and the moment. For marketers, this seemingly haphazard behavior adds up to one unavoidable truth: Reaching millennials is a complex challenge. And with the introduction and adoption of wearables (Thanks, Apple Watch!) and soon-to-ship augmented and virtual reality gear (Hello, Oculus Rift), that challenge is only going to become all the more complex.
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