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Every movement begins with a moment.

ESPORTS: FROM NICHE TO MAINSTREAM

Posted 5 November 2014 5:00 PM by Future Experiences

A growing group of people are competing professionally as video gamers. And like real-world sports pros, they're playing in leagues, receiving sponsorships and gaining followers. The volume of money they can earn is astonishing. So is the amount of time their fans spend watching them play. Welcome to eSports, the Texas Hold'em craze for this next chapter in our digital age.

Sports' newest arena — eSports — is proving to be a lucrative playing field for brands. Consider this: Red Bull not only sponsors various StarCraft II Events, but also hosts Red Bull Battle Grounds, a multicity gaming series where professional (yes, professional) StarCraft II players from across the globe battle to win a $50,000 grand prize. Another example: Relativity Media's partnership with MLG.tv to promote the 2014 theatrical release of the films "3 Days to Kill" and "Brick Mansions."

Read more in our eSports report, now available for download. 

 

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