Every movement begins with a moment.
The Internet of Things (IoT) presents a new and ever-evolving host of challenges for marketers — the very least of which is understanding the IoT itself.
Moxie’s new analytics white paper explores how marketers can leverage big data and consumer insights to relate to customers on an individual level — versus the current automation standard that tends to send inaccurately targeted messaging, ultimately driving the human element out of marketing.
While it’s not often top of mind, we have many influencers in our lives — from family, friends and acquaintances to actors, athletes and celebrities. They’re online, next door, on TV, in your news feed, at the dry cleaners, up the street and everywhere in between. And in the evolving and expanding world of social media, this influence reaches further than ever.