Every movement begins with a moment.
As agencies and brands continue to evolve the conversation on content, the future is happening right in front of our eyes on social platforms such as Twitter, Instagram, YouTube and even Meerkat. There are individuals out there speaking the language of consumers and they are operating fast and nimble enough to understand and maintain captive audiences that number in the millions. Are they journalists or simply journaling — or does it even matter?
Read Eric Payne’s take on this topic, which was presented for discussion and debate at Moxie's recent SXSW panel, “Journaling or Journalism: What’s Next for Content.”