DISCOVER

Every movement begins with a moment.

How to Build a Better Website

Posted 16 March 2016 9:30 AM by Maria Goodall @MoxieUSA,

The capabilities of websites have improved dramatically over the past few years. An entire website can now be anything from a fully interactive video experience to an intuitive storytelling journey to an unexpected adventure in social engagement. Modern technology and innovations have transformed websites from basic online brochures into highly personalized, socially integrated, immersive digital experiences. Yet despite all of these advancements, the approach to developing websites still defaults to the linear (read: siloed) process of discovery-planning-strategy-wireframes-creative-development. But there’s a better way forward — collaboration. Specifically, collaboration across disciplines.

Moving from the linear process to collaboration obviously requires change. And we all know that change can be uncomfortable. But consider Google’s philosophy. In the words of Larry Page, “We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”

Although change may seem uncomfortable now, the benefits of rethinking the conventional approach to development far outweigh the status quo. The truth is — to remain successful, we must evolve. And collaboration is the next step of our evolution.

Imagine what happens when you think of the final product as an “experience.” Suddenly you no longer have preconceived notions of things like a dedicated hero space, standard content containers or wireframes as the uncontested starting point. Combine this non-linear thinking with a more holistic, collaborative approach and your odds of creating a great website increase exponentially.

Brainstorming and concepting become a collaboration between UX architects and creative thinkers. Ideas are now simultaneously tested and supported by a tangible user experience, which is backed by an established architecture. And the knowledge of the developers is tapped into through prototyping, an essential element for anything experiential. The result is a veritable swat team — UX architects, creatives and tech — all working in harmony to create a bona fide experience versus a flat product.

And these are just the clear benefits of cross-disciplinary collaboration. Some of the other advantages are less obvious. For example, motivation across every team skyrockets. Why? Consider the frustration of creatives who are given the complete wireframes, only to realize their ideas will never retrofit. Or think of developers who are unable to contribute the latest technology because they are given something already approaching a final product. These are just a few examples of why the process must be inclusive. Developers who are involved from the beginning are more enthusiastic about coding something complex because they’re fully invested from the start. And the process becomes both agile and fulfilling for everyone involved.

Best of all, when everyone works together as part of a larger team, it becomes obvious to the client. Trust is built. And that’s the very foundation of the #MoxieMakers mentality. So the next time a website building project lands on your desk, insist on collaborating with everyone involved from day one. You’ll be amazed by the results.

Share:

Add your comment

 
 

 

Comments

  • Anum Yasmin said:
    5/9/2016 9:57 AM

    A very informative article for me. In modern era every business has to design its website to become known to people and compete with rivals. Your article is amazing for everyone who is going to design website. Thanks for sharing it.

Archive

Syndication

Tagcloud

#crisis #socialmediacrisis #socialmedia #digitalmarketing #socialmarketing #strategy #influencers #communication #pr #media #ideation #creation #content #planning #culture Snapchat Snap Inc. advertising marketing social media community management brand millennials authenticity Spectacles Wearables customer customer service Paid Media Podcasts Content Sponsored Ads Content Marketing #content #marketing #media #analytics #digitalmarketing #ideation #creation #production DecisionIQ strategy big data personalization Humanizeit Facebook Facebook Live Video Media Media Planning Data Intern Instagram Stories ftc guidelines social influencer social influencers social media influencers social media broadcasting live video Processing prototype prototyping user experience ux technology programming coding java ideas design visual arts mix reality mixed realities tutorial sketch Twitter Carousel Ads Ad Exchange Programmatic FBX Disney virtual reality projection mapping RFID Tumblr Voice Tone Axure wireframing UX software collaboration Measuring Usability UX Best Practices Designing User Journeys Stop counting clicks Designing for completion Designing for satisfaction Dieter Ram and User Experience Less is more Less but better Influencer Marketing learnability user interface user-created content gaming maker editor Super Mario Maker Nintendo digital media chat bots messaging mobile applications automation F8 Mark Zuckerberg Business F8 Conference Email office agency communication Slack Facebook at Work meetings productivity Wearable tech Healthcare Experience Patient Experience Service Design Strategy Creative Moxie VR Six Flags Six Flags Over Georgia theme parks Samsung Samsung Gear Samsung Galaxy VR headset Oculus Rift Playstation VR roller coasters Dare Devil Drive Websites Web dev development digital reactions emotion analytics dislike social metrics clicks Brands Consumers CPG Retail Consumer Marketing Consumer Insights Super Bowl Commercials Football Cultural Phenomenon Game adtech martec auto-responders automated marketing Experience Design Interaction Design Ecosystem iOS Healthkit Ad blocking Forbes Condé Nast GQ interactive media ad-light hashtags hashflags audience visual emojis campaign management 1-to-1 marketing omnichannel CES CES 2016 Oculus Sony PlayStation uSens HTC special mapping hand tracking games PetBot WonderWoof BowTie Pets OTT digital distribution Netflix Reed Hastings on-demand #yearahead #2016 #newyear #2016predictions #digitalstrategy #modernism user-generated content UGC Consumer Connection Integrated Marketing Manufacturers Accessibility usability engagement rate disability awareness creative process creativity fail fast hiring ideas imperfectionist perfectionist personnel progress test and learn fast casual restaurants social media campaigns QSR social strategies in-store promotions in-store social media promotions successful social media campaigns Logos Typography Branding #CPG #Retail #ConsumerInsights #CRM #ConsumerDirect #Seamless #OmniChannel #MoxieMakers #frontierism #intelligence #architecture insight moments Unit3C FutureX lab innovation open house Q&A UnitFilms 48in48 General Assembly Non-Profit Ponce City Market Branded design technical design style guide wireframes brand guidelines Consumer Products Interactive Marketing GIF social campaign modern marketing Cannes Lions new media pop culture meme Web Accessibility QA media buying mobile apps targeting wires Advertisers Apple Store EasyPay self-checkout app mobile payment Sporting Events Sitecore CMS delivery Content Marketing Strategy Brand Content Marketing Content Strategy Brand Content Strategy Social Content Strategy Cannes humanity what3words life saving dot Agency Partnership Agency Relationship Competitive Review Millennial Marketers email marketing omni-channel digital marketing esp email service provider process WCAG 2016 Planning Connected Omni AR Commerce Social Innovation Create Content Strategy OMMA MediaPost Internet Week TV & Video Media Planners Creative Conundrum real-time scalability Customization smartphone loyalty advocacy live streaming content democracy Open Source Node.js Cheerio Handlebars Hyperquext MongoDB Atlassian Stash PhantomJS Shopping On-demand economy Sharing economy Everything on demand Instant delivery iPhone App Amazon Now Build Automation DevOps Native Advertising Machina Forrester SXSW Machine Learning Data Streams Web search results Data Platforms ROI Instagram Purchase Behavior Like Content Consumer Channel Role and Purpose ExactTarget Salesforce Cloud Responsys Oracle Silverpop IBM Agency Culture Innovation and Technology Client Relationships Platform Partnerships Ever-evolving Digital Age geo-fencing tablet Android second-screen Austin FOMO Meerkat scaleable vector graphics Flash animation interactivity code browsers uber-savvy consumers integrated digital-connectedness Valentine's Über Bloom that Open Table Waze marketing research google music art sports illustration sculpture food green entertainment movies photography real time marketing cheat sheet smart homes vine print 3d printing street art painting fashion influencer movie billboard outdoor mobile wallet toys film halloween history space films cars anniversary
×

PLEASE PROVIDE YOUR INFORMATION
TO DOWNLOAD THE PAPER.

Error: All fields are required.
×
THANK YOU.
YOUR DOWNLOAD IS NOW AVAILABLE.