Every movement begins with a moment.
The capabilities of websites have improved dramatically over the past few years. An entire website can now be anything from a fully interactive video experience to an intuitive storytelling journey to an unexpected adventure in social engagement. Modern technology and innovations have transformed websites from basic online brochures into highly personalized, socially integrated, immersive digital experiences. Yet despite all of these advancements, the approach to developing websites still defaults to the linear (read: siloed) process of discovery-planning-strategy-wireframes-creative-development. But there’s a better way forward — collaboration. Specifically, collaboration across disciplines.
Moving from the linear process to collaboration obviously requires change. And we all know that change can be uncomfortable. But consider Google’s philosophy. In the words of Larry Page, “We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”
Although change may seem uncomfortable now, the benefits of rethinking the conventional approach to development far outweigh the status quo. The truth is — to remain successful, we must evolve. And collaboration is the next step of our evolution.
Imagine what happens when you think of the final product as an “experience.” Suddenly you no longer have preconceived notions of things like a dedicated hero space, standard content containers or wireframes as the uncontested starting point. Combine this non-linear thinking with a more holistic, collaborative approach and your odds of creating a great website increase exponentially.
Brainstorming and concepting become a collaboration between UX architects and creative thinkers. Ideas are now simultaneously tested and supported by a tangible user experience, which is backed by an established architecture. And the knowledge of the developers is tapped into through prototyping, an essential element for anything experiential. The result is a veritable swat team — UX architects, creatives and tech — all working in harmony to create a bona fide experience versus a flat product.
And these are just the clear benefits of cross-disciplinary collaboration. Some of the other advantages are less obvious. For example, motivation across every team skyrockets. Why? Consider the frustration of creatives who are given the complete wireframes, only to realize their ideas will never retrofit. Or think of developers who are unable to contribute the latest technology because they are given something already approaching a final product. These are just a few examples of why the process must be inclusive. Developers who are involved from the beginning are more enthusiastic about coding something complex because they’re fully invested from the start. And the process becomes both agile and fulfilling for everyone involved.
Best of all, when everyone works together as part of a larger team, it becomes obvious to the client. Trust is built. And that’s the very foundation of the #MoxieMakers mentality. So the next time a website building project lands on your desk, insist on collaborating with everyone involved from day one. You’ll be amazed by the results.
A very informative article for me. In modern era every business has to design its website to become known to people and compete with rivals. Your article is amazing for everyone who is going to design website. Thanks for sharing it.
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