DISCOVER

Every movement begins with a moment.

Social Media Influencers Are Going Live

Posted 14 July 2016 9:00 AM by Stephanie Cook @MoxieUSA, @stephaniewcook

Social media influencers are active across the web on a plethora of channels. Whether it’s content creators sharing their wild experiences, like learning how to fire dance through a YouTube video, or an avid traveler sharing an everyday moment on Twitter, like a failed attempt at eating a lollipop, these folks are active on every major platform. The rise of newer social networks, as well as updates to already-popular platforms, are only providing these influencers with more opportunities to share their content and attract more and more fans to build their audiences.

One platform that influencers are already leveraging is Facebook, but one of its most recent updates is providing influencers with a prime opportunity: Facebook Live was introduced to all U.S. Facebook users in January 2016 and became available worldwide several weeks later.

In case you’re behind on social media news, Facebook Live — often shortened to Live — allows users and brands to share moments via mobile instantly (read: as they’re happening) with their friends or followers. Publishers can respond to comments immediately on these videos and share moments with virtually anyone who has a computer or phone that’s connected to the internet. Many people are already tapping into the power of this update. Parents are sharing moments in their children’s lives, such as graduations and birthdays, with extended family members. Aspiring musicians are showcasing their talents to friends and fans through Live concerts. The opportunities this feature offers are incredible, and as it gets more and more established, the ideas and executions it will inspire will be even more engaging and innovative.

Influencers are already leveraging Facebook Live and seeing incredible results. Kiki Palmer, an actor and director with a large following on social, collaborated with iHeartRadio to answer fans’ questions about her upbringing, career and personal inspirations. The ten-minute, unedited video was viewed over 35,000 times and has garnered more than 1,200 comments. Lauren Conrad, most well-known for starring in the reality series “Laguna Beach,” partnered with Cosmopolitan and executed a similar approach, receiving over 202,000 views and more than 2,800 comments on her particular broadcast. Novak Djokovic, the number one ranked tennis player in the world, created a video thanking his fans for their support during his incredible season. Through Live, he showed viewers his locker room at a particular tournament and introduced fans to his management team. His video garnered 68,000 comments and was viewed over 8.7 million times. All three videos had zero editing and were simply raw, live video published directly to Facebook — all the more evidence of how engaging and successful videos executed through this storytelling method can be.

Brands have a prime opportunity to leverage Facebook Live by incorporating social media influencers into their broadcasts. However, choosing influential individuals that make sense for a particular brand — and within this format — is a key component for this activation to be successful.

The latest data from Facebook shows that users comment 10 times more on Live videos than on regular Facebook videos. New metrics have also been released for the storytelling medium, which include Peak Concurrent Viewers — i.e., the highest number of viewers who were watching the video while it was live — as well as Viewers During Live Broadcast, which is a visual representation of the number of viewers during all moments of a video. These new metrics will help both influencers and brands assess the effectiveness of their efforts with the new functionality.

We’ve only seen the tip of the iceberg of what influencers can — and will — execute with Facebook Live. Do you have any content ideas you think social media influencers will leverage with this new storytelling method? Share your thoughts in the comments section below.



Share:

Add your comment

 
 

 

Archive

Syndication

Tagcloud

#crisis #socialmediacrisis #socialmedia #digitalmarketing #socialmarketing #strategy #influencers #communication #pr #media #ideation #creation #content #planning #culture Snapchat Snap Inc. advertising marketing social media community management brand millennials authenticity Spectacles Wearables customer customer service Paid Media Podcasts Content Sponsored Ads Content Marketing #content #marketing #media #analytics #digitalmarketing #ideation #creation #production DecisionIQ strategy big data personalization Humanizeit Facebook Facebook Live Video Instagram Stories ftc guidelines social influencer social influencers social media influencers social media broadcasting live video Processing prototype prototyping user experience ux technology programming coding java ideas design visual arts mix reality mixed realities data tutorial sketch Twitter Carousel Ads Ad Exchange Programmatic FBX Disney virtual reality projection mapping RFID Tumblr Voice Tone Axure wireframing UX software collaboration Measuring Usability UX Best Practices Designing User Journeys Stop counting clicks Designing for completion Designing for satisfaction Dieter Ram and User Experience Less is more Less but better Influencer Marketing learnability user interface user-created content gaming maker editor Super Mario Maker Nintendo digital media chat bots messaging mobile applications automation F8 Mark Zuckerberg Business F8 Conference Email office agency communication Slack Facebook at Work meetings productivity Wearable tech Healthcare Experience Patient Experience Service Design Strategy Creative Moxie VR Six Flags Six Flags Over Georgia theme parks Samsung Samsung Gear Samsung Galaxy VR headset Oculus Rift Playstation VR roller coasters Dare Devil Drive Websites Web dev development digital reactions emotion analytics dislike social metrics clicks Brands Consumers CPG Retail Consumer Marketing Consumer Insights Super Bowl Commercials Football Cultural Phenomenon Game adtech martec auto-responders automated marketing Experience Design Interaction Design Ecosystem iOS Healthkit Ad blocking Forbes Condé Nast GQ interactive media ad-light hashtags hashflags audience visual emojis campaign management 1-to-1 marketing omnichannel CES CES 2016 Oculus Sony PlayStation uSens HTC special mapping hand tracking games PetBot WonderWoof BowTie Pets OTT digital distribution Netflix Reed Hastings on-demand #yearahead #2016 #newyear #2016predictions #digitalstrategy #modernism user-generated content UGC Consumer Connection Integrated Marketing Manufacturers Accessibility usability engagement rate disability awareness creative process creativity fail fast hiring ideas imperfectionist perfectionist personnel progress test and learn fast casual restaurants social media campaigns QSR social strategies in-store promotions in-store social media promotions successful social media campaigns Logos Typography Branding #CPG #Retail #ConsumerInsights #CRM #ConsumerDirect #Seamless #OmniChannel #MoxieMakers #frontierism #intelligence #architecture insight moments Unit3C FutureX lab innovation open house Q&A UnitFilms 48in48 General Assembly Non-Profit Ponce City Market Branded design technical design style guide wireframes brand guidelines Consumer Products Interactive Marketing GIF social campaign modern marketing Cannes Lions new media pop culture meme Web Accessibility QA media media buying mobile apps targeting wires Advertisers Apple Store EasyPay self-checkout app mobile payment Sporting Events Sitecore CMS delivery Content Marketing Strategy Brand Content Marketing Content Strategy Brand Content Strategy Social Content Strategy Cannes humanity what3words life saving dot Agency Partnership Agency Relationship Competitive Review Millennial Marketers email marketing omni-channel digital marketing esp email service provider process WCAG 2016 Planning Connected Omni AR Commerce Social Innovation Create Content Strategy OMMA MediaPost Internet Week TV & Video Media Planners Creative Conundrum real-time scalability Customization smartphone loyalty advocacy live streaming content democracy Open Source Node.js Cheerio Handlebars Hyperquext MongoDB Atlassian Stash PhantomJS Shopping On-demand economy Sharing economy Everything on demand Instant delivery iPhone App Amazon Now Build Automation DevOps Native Advertising Machina Forrester SXSW Machine Learning Data Streams Web search results Data Platforms ROI Instagram Purchase Behavior Like Content Consumer Channel Role and Purpose ExactTarget Salesforce Cloud Responsys Oracle Silverpop IBM Agency Culture Innovation and Technology Client Relationships Platform Partnerships Ever-evolving Digital Age geo-fencing tablet Android second-screen Austin FOMO Meerkat scaleable vector graphics Flash animation interactivity code browsers uber-savvy consumers integrated digital-connectedness Valentine's Über Bloom that Open Table Waze marketing research google music art sports illustration sculpture food green entertainment movies photography real time marketing cheat sheet smart homes vine print 3d printing street art painting fashion influencer movie billboard outdoor mobile wallet toys film halloween history space films cars anniversary
×

PLEASE PROVIDE YOUR INFORMATION
TO DOWNLOAD THE PAPER.

Error: All fields are required.
×
THANK YOU.
YOUR DOWNLOAD IS NOW AVAILABLE.