DISCOVER

Every movement begins with a moment.

The Power of a Picture

Posted 14 January 2016 9:00 AM by Stephanie Muse @MoxieUSA, @smuseish

It’s a familiar expression: A picture is worth a thousand words. And with the rise of emojis, that statement is truer than ever. Indeed, our method of communicating is starting to move away from words and toward images.

In some ways, the evolution is natural. We’ve all been told that our body language and facial expressions can tell another person more about what we’re thinking or feeling before we even open our mouths. Emojis perform a very similar function in the digital realm. In fact, I’ve had entire conversations over text with friends using only emojis. Ever tried it? If not, you should. And even when words are involved, adding an emoji to the end of a message — a text, email, IM, etc. — helps convey underlying feelings in a more overt manner <insert eye roll here>. They are an easy, fun and playful way to add some personal expression to our digital communications, which is why more and more people are using them. And why social platforms, brands and marketers are taking notice.

On Instagram, emojis can now be included in hashtags, either on their own or with letters and words. Instagram introduced this functionality after a data study showed that nearly half of text on the platform contained emojis. In the U.S., Instagrammers are using them in more than 38% of their texts.

Twitter also uses hashflags, which allow a flag emoji to be attached to the end of a preset hashtag when used on the platform. For instance, World Cup fans could insert a hashtag in support of their home country, and Twitter would append a flag next to it. The hashflags are also created to support historical milestones or current events that may be trending on the platform. You can follow @HashflagList on Twitter to stay updated on the current hashflags.

Social platforms and brands are adopting the trend — together — in order to resonate with younger, more mobile-savvy consumers. Take, for example, Twitter-branded hashtag emojis: When tweeting #ShareaCoke, Twitter automatically generates an image of two Coca-Cola bottles clinking to support the popular campaign. It is reported that there were 170,500 mentions of #ShareaCoke in one day, concluding that the shareability of the product and the nature of the platform resulted in a great match when engaging their audiences.

Snapchat is also hopping on board. The brains behind social at General Electric (GE) created a visual play on the periodic table of elements, designing an Emoji Table of Experiments. GE partnered with NYU’s chemistry laboratory in an #EmojiScience pop-up project where the brand’s followers were encouraged to send their favorite emojis to GE’s Snapchat handle, which then replied with a video experiment that evokes each specific emoji. For instance, a fan who snaps the rocket emoji to GE would receive a 15-second video of a vinegar rocket exploding in return. Nerd status = 

So what’s next for brands in the realm of visual storytelling? We’ll be on the look to find out.

Share:

Add your comment

 
 

 

Archive

Syndication

Tagcloud

#crisis #socialmediacrisis #socialmedia #digitalmarketing #socialmarketing #strategy #influencers #communication #pr #media #ideation #creation #content #planning #culture Snapchat Snap Inc. advertising marketing social media community management brand millennials authenticity Spectacles Wearables customer customer service Paid Media Podcasts Content Sponsored Ads Content Marketing #content #marketing #media #analytics #digitalmarketing #ideation #creation #production DecisionIQ strategy big data personalization Humanizeit Facebook Facebook Live Video Media Media Planning Data Intern Instagram Stories ftc guidelines social influencer social influencers social media influencers social media broadcasting live video Processing prototype prototyping user experience ux technology programming coding java ideas design visual arts mix reality mixed realities tutorial sketch Twitter Carousel Ads Ad Exchange Programmatic FBX Disney virtual reality projection mapping RFID Tumblr Voice Tone Axure wireframing UX software collaboration Measuring Usability UX Best Practices Designing User Journeys Stop counting clicks Designing for completion Designing for satisfaction Dieter Ram and User Experience Less is more Less but better Influencer Marketing learnability user interface user-created content gaming maker editor Super Mario Maker Nintendo digital media chat bots messaging mobile applications automation F8 Mark Zuckerberg Business F8 Conference Email office agency communication Slack Facebook at Work meetings productivity Wearable tech Healthcare Experience Patient Experience Service Design Strategy Creative Moxie VR Six Flags Six Flags Over Georgia theme parks Samsung Samsung Gear Samsung Galaxy VR headset Oculus Rift Playstation VR roller coasters Dare Devil Drive Websites Web dev development digital reactions emotion analytics dislike social metrics clicks Brands Consumers CPG Retail Consumer Marketing Consumer Insights Super Bowl Commercials Football Cultural Phenomenon Game adtech martec auto-responders automated marketing Experience Design Interaction Design Ecosystem iOS Healthkit Ad blocking Forbes Condé Nast GQ interactive media ad-light hashtags hashflags audience visual emojis campaign management 1-to-1 marketing omnichannel CES CES 2016 Oculus Sony PlayStation uSens HTC special mapping hand tracking games PetBot WonderWoof BowTie Pets OTT digital distribution Netflix Reed Hastings on-demand #yearahead #2016 #newyear #2016predictions #digitalstrategy #modernism user-generated content UGC Consumer Connection Integrated Marketing Manufacturers Accessibility usability engagement rate disability awareness creative process creativity fail fast hiring ideas imperfectionist perfectionist personnel progress test and learn fast casual restaurants social media campaigns QSR social strategies in-store promotions in-store social media promotions successful social media campaigns Logos Typography Branding #CPG #Retail #ConsumerInsights #CRM #ConsumerDirect #Seamless #OmniChannel #MoxieMakers #frontierism #intelligence #architecture insight moments Unit3C FutureX lab innovation open house Q&A UnitFilms 48in48 General Assembly Non-Profit Ponce City Market Branded design technical design style guide wireframes brand guidelines Consumer Products Interactive Marketing GIF social campaign modern marketing Cannes Lions new media pop culture meme Web Accessibility QA media buying mobile apps targeting wires Advertisers Apple Store EasyPay self-checkout app mobile payment Sporting Events Sitecore CMS delivery Content Marketing Strategy Brand Content Marketing Content Strategy Brand Content Strategy Social Content Strategy Cannes humanity what3words life saving dot Agency Partnership Agency Relationship Competitive Review Millennial Marketers email marketing omni-channel digital marketing esp email service provider process WCAG 2016 Planning Connected Omni AR Commerce Social Innovation Create Content Strategy OMMA MediaPost Internet Week TV & Video Media Planners Creative Conundrum real-time scalability Customization smartphone loyalty advocacy live streaming content democracy Open Source Node.js Cheerio Handlebars Hyperquext MongoDB Atlassian Stash PhantomJS Shopping On-demand economy Sharing economy Everything on demand Instant delivery iPhone App Amazon Now Build Automation DevOps Native Advertising Machina Forrester SXSW Machine Learning Data Streams Web search results Data Platforms ROI Instagram Purchase Behavior Like Content Consumer Channel Role and Purpose ExactTarget Salesforce Cloud Responsys Oracle Silverpop IBM Agency Culture Innovation and Technology Client Relationships Platform Partnerships Ever-evolving Digital Age geo-fencing tablet Android second-screen Austin FOMO Meerkat scaleable vector graphics Flash animation interactivity code browsers uber-savvy consumers integrated digital-connectedness Valentine's Über Bloom that Open Table Waze marketing research google music art sports illustration sculpture food green entertainment movies photography real time marketing cheat sheet smart homes vine print 3d printing street art painting fashion influencer movie billboard outdoor mobile wallet toys film halloween history space films cars anniversary
×

PLEASE PROVIDE YOUR INFORMATION
TO DOWNLOAD THE PAPER.

Error: All fields are required.
×
THANK YOU.
YOUR DOWNLOAD IS NOW AVAILABLE.