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5 Ways Brands Can Leverage Facebook Live

Posted 16 August 2016 9:00 AM by Adabelle Espinosa @MoxieUSA, @addy_belle

The introduction of Facebook Live has changed the way brands create and share videos on their pages. Live video allows brands to build a closer relationship with the consumer and personify the brand by being authentic.

When done well, Facebook Live video is a unique way to engage with your audience and create an active conversation around your brand. And the numbers prove it: Facebook Live videos generate 10x more comments than regular videos, not to mention triple the average viewing time.

In our last blog post on the subject, we shared how influencers are using Facebook Live. Now we’ll show you 5 ways that your brand can jump on the trend:

Behind the Scenes

Is your brand part of a large event that aligns with your targets’ interests? Use Facebook Live to give your fans an exclusive look at what’s unfolding behind the scenes in real time. Just make sure that you’re on site and able to (1) capture the excitement leading up to the event and (2) interview key personalities to intrigue and engage your audience.

Product Launches

Live video not only allows you to demonstrate how a new product works, but it also lets you see — and respond to — comments, questions and reactions as they roll in. This is particularly effective for products that involve motion and/or interactive features.

Crowdsource Ideas and Feedback

Are you looking for feedback on a product update or trying to come up with an inventive new flavor? Why not ask the people who support your product and brand? You never know what consumers will share and, even better, it could be your next idea for a new product or giveaway.

Q&A Sessions

Q&A sessions are great for you to get to know your audience — and vice versa. Sessions can feature an array of people, ranging from your company’s founder or a popular influencer to an A-list celebrity, local musician and more. Be sure to have a list of questions prepared to launch the session while you wait for viewers to submit their own via the comments section.

Tutorials

It’s always entertaining for folks to watch someone try out a new recipe or work on a DIY project. Not only does the star of your tutorial get to show of his/her skills, but your viewers also learn something new along the way. Always involve your fans and viewers by asking them what type of tutorial they’d like to see next.

As you can see, there are endless ways your brand can leverage Facebook Live. Whatever you do, remember to ask yourself if it aligns with your brand and strategy and — most importantly — if it’s relevant to your audience. Brainstorm and collaborate with your team members on unique ideas and don’t be afraid to experiment and try something completely different.

What brands do you think are winning the Facebook Live game? Comment below.


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