Every movement begins with a moment.
We’ve all been there: A business needs some widget up on a Web page for a period of time, and then it needs to come down. It sounds simple enough, and yet, it is anything but. In this case, developers typically have to hardcode the HTML onto a page, deploy it and then physically remove it when requested. Is this productive? Of course not. Business owners have to engage a developer to put up — and then take down — a small piece of HTML. Now let’s complicate this already over-complicated (and highly inefficient) scenario: Tell this developer that he or she has to carry out this task on a multi-lingual site where this widget is shown for certain languages but not for others. The likely response: said developer’s eyes will glaze over and he/she will promptly — seemingly reflexively — curl up into a fetal position.
Why does something that on the surface appears to be an easy task end up being a major headache for the development team? Well, the details are almost as exhausting to describe as the task is to execute. So instead, I’ll just jump to the cure-all that transforms this arduous, specialized undertaking into an easy, do-it-yourself task: Sitecore 8.
Sitecore is a Content Management System (CMS) that, simply put, allows you to manage HTML components and their content without involving a developer. It gives business stakeholders the power to react to market conditions as they’re unfolding. You can shift and change content whenever and wherever you need to — on a single page or across the entire site — without ever getting development involved.
The latest version of the platform, Sitecore 8, has a feature that both business users and developers love: versioned layouts. Via this feature, you can present the same HTML components on a page in multiple languages. Developers create the HTML components once, and they can be reused for multiple languages. It’s a win-win.
Prior to Sitecore 8, if you wanted to have a different set of HTML components varied by language on the same page, you couldn’t do it. You could have, of course, used Sitecore personalization rules to show/hide a component based upon language, and that would work. But after the appointed time, you would have to go in and remove the personalization rule.
With versioned layouts, business stakeholders can set this up themselves on a page for a particular language. Even better, you can schedule a start date and an end date for the version to appear and disappear respectively. You set the page up, test it and then it goes to production. That’s all you need to do. The component will automatically appear when it’s scheduled to and then just-as-automatically disappear when planned. No more getting on the phone or sending an email to have something manually taken down.
Sitecore 8 has made great strides to give business stakeholders extreme flexibility to do what they want to do at the speed of the marketplace. There are many more compelling features that make Sitecore 8 a great option for installation or — if you’re using an earlier version of the program — upgrade.
At Moxie, we’ve had many successful engagements — more than 20 and counting — using Sitecore. We are Sitecore Certified in version 8 and below and use it to manage our own site (yes, the one you’re on now). If you want to know how your business can benefit from Moxie and Sitecore 8, contact us today.
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