Every movement begins with a moment.
Have you ever visited a website that made your head hurt? Chances are either (1) the background and text colors were clashing, (2) you were on DrudgeReport.com or (3) the hierarchy of information was missing, resulting in that “OMG, where do I look first?” feeling.
The first problem can be easily fixed. The second problem can only be resolved by closing that particular tab. The third problem? It’s the telltale sign of a site built without the use of wireframes.
What are wireframes? Essentially, they are the building plans for a website. They work a bit like blueprints for a house — and they look like them, too. Before you can decide what kind of couch to buy or where to put your 70-inch flat screen TV and vintage record player, you need to know how big your living room is and how many outlets will be in each wall. Without these important details from the blueprint, you might end up with a truck full of pretty furniture and no idea where to put it all.
So why are wireframes such an important part of Moxie’s website development process? They allow our people and our clients to focus first on the content and how they want the user to experience the flow of the site, rather than getting distracted early on by color schemes, imagery and typefaces. That part comes later.
And since wireframes take considerably less time to generate than full-color designs, you’re able to map out all of the pages for a big site more efficiently and cohesively. Even at the earliest stages, you can get a sense of the user experience, and therefore, spot potential usability problems with your design. You can easily juggle things like headers, navigation, sidebars, footers and sliders to define the best possible layout that will serve as the solid foundation for the pretty stuff that ends up becoming your website.
So while a wireframe may never end up on Pinterest, this sentiment should: Behind every beautiful website is a plain-looking but well-organized wireframe.
It’s what’s underneath that counts. #nofilter
Image Source: Creative Commons
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