Every movement begins with a moment.
Powered by consumer insights, CG manufacturers are building connections with people that are more personal and meaningful than ever.
As the path to purchase continues to shift and evolve, how can consumer goods manufacturers keep pace, remain relevant and stay connected? By enabling a seamless commerce strategy.
As the path to purchase continues to shift and evolve, the ability to deliver a seamless consumer experience is becoming more and more challenging for consumer goods manufacturers.
It is still extremely difficult to give a direct answer when someone asks, “what is mobile?” I believe that is THE point that needs to be made. There is no limit to what “mobile” can be or how it can coexist with almost any program a brand is developing. However, I think we also need to ask ourselves “What isn’t mobile?” to help answer the question.