Posted 8 March 2014 6:00 PM by Matt Schneider
Sharing content is a way of life in the digital age. People share things to express their personalities, to show they’re first on a trend or to take part in the latest and greatest subject trending across social networks (FOMO). More than 65% of Internet users report they frequently share videos and articles with peers. Considering this substantial statistic, brands are now challenged with breaking through the clutter, hitting the tipping point of virality and converting those eyeballs and shares into purchases.