• Apple's Long Con For Human Connection

    Posted 7 October 2014 10:54 AM by Sasha Von Hanna

    Yesterday, I was telling my husband that I heard the newest iOS update for the iPhone —which I’ve yet to download due to inadequate memory —includes audio text. He seemed perplexed by the idea.

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  • Reflections of An Advertising Man

    Posted 30 September 2014 10:48 AM by Thom Henkel

    Throughout my life, I’ve been fortunate to be surrounded by strong, intelligent, amazing women — from my own mother to employers, associates and friends. As a result, I’m sensitive to the inherent struggles and preconceptions I’ve never had to endure as a white man from a middle-class family in New York...

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  • Manbassador: It's Not a Cologne

    Posted 22 September 2014 9:21 AM by Jabari Adisa

    During the 3% MiniCon (Sep 10, 2014; Atlanta, GA), in response to the introduction (to me) of the concept of a “Manbassador,” I was inspired to tweet...

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  • Native Facebook Video

    Posted 16 September 2014 11:05 AM by Chelsey Binkley & Bridget Belfield

    Videos, videos and more videos.

    Have you noticed a recent upsurge in videos in your news feed lately? You know videos can go viral on social, but do you understand why?

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  • Twitter Launches More Robust Native Analytics

    Posted 12 September 2014 10:40 AM by Mandy McFadden

    Until just recently, details of Twitter analytics were reserved for posts used in paid or promoted campaigns. Without third-party tools, it was impossible to track organic tweets. That all changed in July, when Twitter began offering those details for all posts. As is the case with Facebook, users can now...

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  • 97% of Creative Leaders Are Blind

    Posted 21 August 2014 9:28 AM by Anthony Reeves

    Women account for more than 80% of consumer spending, yet only 3% of creative leadership is female. Does this create a virtual blind spot in advertising campaigns? And does it mean that ads created by men for women are doomed to fall into a hit-or-miss situation — no matter the testing?

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  • From Jane Doe to Jay-Z -- Who's Influencing You?

    Posted 19 August 2014 5:38 PM by Julia Cantor

    While it’s not often top of mind, we have many influencers in our lives — from family, friends and acquaintances to actors, athletes and celebrities. They’re online, next door, on TV, in your news feed, at the dry cleaners, up the street and everywhere in between. And in the evolving and expanding world of social media, this influence reaches further than ever.

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  • 3 Ways to Target and Reach Custom Audiences on Facebook

    Posted 7 July 2014 10:23 AM by Liam Copeland

    By now we should all be aware that Facebook is becoming more “play to pay” in favor of user generated (vs. brand generated) content. Facebook’s algorithm changes are going to keep coming, but fortunately there are a few ways we can better target relevant audiences within Facebook...

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  • What the New Facebook Pages Mean for Your Brand

    Posted 7 April 2014 11:10 AM by Brittany Singer

    In the coming weeks, Facebook is rolling out a fresh look for Pages on desktop, which will feature a clearer view of content on Pages with the added bonus of giving page admins easier access to tools. The update rides on the coattails of the recent design change to the Facebook News Feed.

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  • Giggles with Google on April Fool's

    Posted 1 April 2014 6:00 PM by Jinah Kim

    The number one trait people look for in a mate? Sense of humor. So it’s no surprise that brands attempt to woo customers the same way. And what better day to shine and show off the wit and charm of your company than today, April Fool’s?

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