Justin Archer
Chief Marketing Officer
Chief Marketing Officer
Justin oversees marketing efforts on behalf of Moxie and its teams. Throughout his career, he has emphasized innovation and emerging media, constantly exploring new ways to help brands reach their full marketing potential in an ever-evolving consumer landscape. Justin has nearly 20 years of creative experience and has led branding efforts for companies like Verizon, 20th Century Fox, JPMorgan Chase, Arby’s, Georgia-Pacific, Central Garden & Pet, Cartoon Network and more.
Mitch Scharf
EVP, Client Leadership
EVP, Client Leadership
A 15 year digital media veteran, Mitch connects insights and strategy to build solutions that drive growth for Moxie’s clients — and keep them moving into the future. He brings the right balance of talent, resources and intelligence together to help our clients overcome today’s challenges and prepare them for the changing landscape of tomorrow. He’s worked with an array of industry giants, including The Coca Cola Company, Verizon, The Home Depot, FedEx, Delta, GlaxoSmithKline, Expedia, Bank of America, Yahoo! and Twitter.
Tracy B YoungLincoln
EVP Data, Technology & Intelligence
EVP Data, Tech. & Intel.
Tracy is a patent-winning digital veteran who leads the efforts of Moxie’s cross-specialty analytics team. She is passionate about improving consumer experiences and solving business problems using data-driven insights and methodologies. A proven C-level communicator and team builder, Tracy has worked across several disciplines on both the agency and client side.
Neil Schrum
EVP, Group Account Director
EVP, Group Account Dir.
A highly collaborative and engaged marketing leader, Neil has 17 years of experience in marketing technology, data management, e-commerce, modern cross-channel CRM, and customer experience. He’s worked with industry leading brands such as Delta Air Lines, InterContinental Hotels Group, Coca-Cola, The Home Depot, American Express, Bloomingdales, AMC Theatres, Kohl’s and Verizon Wireless. As an innovative and passionate problem solver, Neil brings his unique ability to work across multiple client geographies and lead cross-functional teams with success. He’s known for his strategic thought leadership, ability to innovate and scale, and skill in developing and leading products that directly impact customer success models and build industry leading teams. He’s also known as a person that “gets things done,” driving results and generating increased revenue growth and stability through building trust and respectable relationships.
Beth Nigro
EVP, Managing Director
EVP, Managing Director
Beth is the business leader who drives the management, operations and growth of our Pittsburgh office. She focuses on ensuring our clients have the best talent, resources and tools to drive their success. With over 28 years of experience in marketing everything from pet food to health care, banking and software, she brings welcome diversity, insight and expertise to any client effort.
Erik Hostetler
EVP, Executive Creative Director
EVP, Exec. Creative Dir.
Originally from The San Francisco Bay Area, Erik specializes in everything from content, mobile and emerging technologies to branding, Web and broadcast. Erik’s career includes stints at Saatchi and Saatchi, A&L/McCann SF, Left Field, Swirl and DraftFCB/HackerGroup. He has been privileged to work on some of the biggest brands around, including Chick fil-A, Coca-Cola, Chipotle, AT&T, Amazon.com, Kawasaki and Carnival Cruises.
Jared Kozel
EVP, Executive Creative Director
EVP, Exec. Creative Dir.
Jared provides key creative vision to ensure Moxie’s cross-disciplinary creative teams produce brand-elevating, award-winning work for our clients. He possesses more than 15 years of proven success in growing brands through all forms of media, and has the industry awards and recognition to back it up. An Adweek Top 100 Creative Talent, Jared has directed compelling and highly effective creative for global brands like Disney, Comcast, Yahoo!, Pacsun, NBC, Delta, Chick-fil-A, Panda Express, Microsoft, Dove, Fisher Price, American Cancer Society, World Wild Life Fund, Amnesty International.
David Burke
SVP, Delivery
SVP, Delivery
David uses his expertise in vendor negotiations, production management, process development/integration, staffing and more, to keep our agency and its teams moving smoothly, efficiently and effectively. His broad based background includes stints in B2B, finance, construction, hospitality and software.
Brooke Wilson
SVP, Account Director
SVP, Account Director
Brooke is a passionate and driven leader who solves problems and creates ideas. With over 17 years of diversified agency and corporate experience and a knowledge of market-dominating brands, Brooke leads her amazing team to direct the agency’s Atlanta client market.
Danielle Donnelly
SVP, Strategy
SVP, Strategy
Atlanta native Danielle Donnelly is Moxie’s resident expert on brand planning, content strategy and channel experience. She heads our award-winning social practice and leverages her expertise to help our clients identify and optimize opportunities to engage customers in unique and meaningful ways. Danielle has worked with an array of world-class brands, including Chick-fil-A, Coca-Cola, Scion, Loreal, Verizon Wireless, UPS, 20th Century Fox, Emirates Airlines, InterContinental Hotels Group and Nike.
Sandra LaBonte
SVP, Talent
SVP, Talent
Sandra strikes a delicate balance between meeting employee needs and business objectives, and Moxie’s culture makes her role at the company very dynamic. With 650+ tech-savvy employees to oversee, Sandra and her HR team have to adapt employee programs to keep everyone on the cutting edge of modern marketing—and it all has to happen at lightning’s pace.
Melissa Hodgdon
SVP, Media Director
SVP, Media Director
Melissa boasts 25+ years of media experience, specializing in communications planning across linear and digital channels for local, regional, national and international brands. Throughout her career, she has planned and optimized integrated media strategies for market-leading brands like Rachael Ray Nutrish, Focus Brands, International Delight, Battelle Memorial Institute, Focus Brands, Chick-fil-A and Hoover Vacuums.
Brooke Young
SVP, Account Director
SVP, Account Director
A seasoned account management professional, Brooke possesses a strong skill set on both sides of the discipline. She’s able to provide both counsel and strategic marketing direction to her clients while maintaining optimal performance from her account team. As a result, work happens smoothly, on time and on budget. She also has over 15 years of agency experience with a background in media planning. Focusing on Ainsworth Pet Nutrition and the growth of Rachael Ray Nutrish from inception, Brooke offers a full range of experience from brand building, development, content creation and analytics. Besides Ainsworth, she’s led the creation and development of marketing programs for accounts that include M&M Mars, Airborne, and Hoover Vacuums.
Jon Wright
SVP, Applied Behavioral Science
SVP, Applied Behavioral Science
Jon has spent the last eight years applying Behavioral Science methods to client strategies and tactical executions to improve marketing effectiveness on a sustained basis. He’s been in the industry for over 20 years with roles that included Managing Director of Iris Worldwide and Strategy & Innovation Officer of Amplify Technologies. Jon has spent his career supporting a mission to help clients truly understand how and why people make decisions and translates it into positive behavioral change—motivating people, creating and enhancing products, and marketing optimization that helps organizations improve and grow. Jon joined Moxie because he believes Moxie has the willingness to adapt and understands the need to keep doing so in order to create real value and growth for their clients.
John Rich
VP, Future Experiences
VP, Future Experiences
New technology and shifting consumer behavior are evolving at an unbelievable speed, and billion-dollar industries are being built in a matter of years and sometimes months. John helps companies navigate this new and ever-changing future, applying his 30 years of experience in identifying and applying emerging technologies to create a culture continuous innovation. From trend forecasting to technology prototyping, John helps brands and businesses future-enable themselves and thrive in a landscape of exponential change.
Angela Hong
Associate Director, Corporate Communications
Assoc. Dir., Corporate Communications
Angela leads Moxie’s external marketing and public relations efforts. She’s a communications professional and former journalist who spent eight years as a television news reporter in several markets across the country. Armed with a deep understanding of media and newsroom operations, Angela leverages her knowledge and experience to help tell Moxie’s story and elevate the agency’s brand.
Shawn McGahee
SVP, Intelligence
SVP, Intelligence
Shawn embodies everything you would want in an Analytics leader. He specializes in performance enablement, data exploration, testing and optimization and custom methodologies, but what truly makes him stand apart is his enthusiasm for delivering impact with data in the creative and marketing process. His creative use of data to inspire strategies and optimizations has fueled his success, and as a 10+ year veteran, Shawn has utilized his skills in cross-channel analytics for industry giants like Verizon Wireless, Walmart, Delta Air Lines, Coca-Cola, Nike, Dell, Kimberly-Clark, CVS and more. Leveraging his expertise in modern technologies and his strong foundation in statistics and mathematics, he’s developed award-winning solutions within forecasting, testing and optimization and continues innovating to deliver client value.
Stephanie Wierwille
VP, Content Strategy
VP, Content Strategy
As the VP of Content Strategy, Stephanie leads the Moxie strategy team as they work to help national and global brands grow their businesses. How? By finding the right stories to tell across digital, social and traditional channels. With over seven years of experience across various industries, Stephanie specializes in content marketing, digital and social strategy, campaign creation and execution, process development and digital thought-leadership. Some of her top-tier clients include Delta Air Lines, Wells Fargo, TGI Fridays, Chick-fil-A, Dr. Pepper Snapple Group, MD Anderson Cancer Center, Omni Hotels & Resorts, ULTA Beauty and HSN.
Chris Rash
VP, Account Director
VP, Account Director
At Moxie, Chris leverages his 15 years of experience in client leadership to drive success on the Verizon Wireless Digital Operations account. He’s a creative problem solver with a big-picture, transformation mindset, and that allows him to do what he does best: ideate, develop and deploy creative, innovative solutions. Chris specializes in digital marketing (media, social search, CRM, ecommerce), personalization, technology innovation, strategy and analytics, and he’s used his skill set across numerous brands including Lowe’s Home Improvement, UnitedHealth Group, Verizon Wireless, FedEx and Visit Florida.
Wynn Muse
VP, Digital Solutions
VP, Digital Solutions
Wynn uses his skill set to transform a brand’s customer data into a strategic business asset. With the rare blend of marketing experience and technical vision, Wynn partners with clients in all facets of digital marketing—from data and platform integration to content and customer engagement channels. Wynn’s specialty is to bridge the gap between business and engineering teams for brands like Verizon Wireless, The Home Depot, Galderma Laboratories, Kohl’s, Saks Department Store Group, Lane Bryant and Marriott Caribbean and Latin America Resorts.
Keisha Ffrench
VP, Group Program Director
VP, Group Program Director
Keisha leads Moxie’s cross-disciplinary teams in delivering complex omnichannel campaigns that encompass digital and offline data-driven marketing, measurement and testing tactics and more. She has over 10 years of experience in industries ranging from finance, government and life insurance to retail, CPG and B2B. Keisha has lent her project management expertise to various top-tier organizations, including Georgia-Pacific, Verizon Wireless, United States Marine Corps, National Flood Insurance Program, Jiffy Lube, Nokia and Transamerica.
Sasha Collier
VP, Data Platforms
VP, Data Platforms
Sasha is a dynamic leader with proven success in guiding technical teams and operations across database, analytics, marketing and business intelligence. Her excellent command of competitive data and leading-edge technologies allows her to creatively and diligently establish best-in-class processes that uncover and optimize opportunities. As the VP of Data Platforms at Moxie, Sasha places her team in the best position necessary to support the needs of the various business owners and to deliver value toward defined client business strategies. She leads, mentors and scales a team of engineers to consistently deliver commitments on time with high-quality, proactively managing both internal and external expectations.
Nadia Kyzer
VP, Account Director
VP, Account Director
As a VP, Account Director, Nadia brings an invaluable skill to Moxie: global client-side experience. She’s an adaptable problem-solver and a quick-study who listens carefully and enjoys collaborating. And as a marketer who’s passionate about the customer and driving for excellence, she’s achieved positive results whether they be in improving brand strength, increasing sales or cultivating customer loyalty. Before Moxie, she’s worked with clients like The Ritz-Carlton Hotel Company and The Home Depot, and her experience with such top-notch brands contributes to her positive impact on vital client relationships and accounts.
Sonja Stanley
VP, Group Program Director
VP, Group Program Director
With over 24 years of digital marketing operations experience, Sonja Stanley leads the PMO for Moxie’s Verizon Wireless client with sheer excellence. She has a proven track record of spearheading CRM engagements both on the client side and agency side—Office Depot, The Sun-Sentinel, The Home Depot, Merkle, DigitasLBi and Ogilvy, to name just a few. Her mantra of “the process is your friend” has led to top-notch process efficiency and technology enablement for clients such as Ross-Simons Jewelers, InterContinental Hotels Group, Verizon Wireless, Fios and AMC Theatres. She builds strong teams who understand how to successfully manage complex projects that are accurate, delivered on time and within budget. Her enthusiasm for impactful, flawless work is contagious, and it cultivates an environment of trust, loyalty and visionary leadership with our clients and across the agency.