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  • Coding Your Dreams With Processing

    Posted 8 July 2016 9:00 AM by Pedro Arevalo @MoxieUSA, @MoxieFutureX

    Moxie FutureX Intern Pedro Arevalo explores how Processing can help you prototype your data-driven ideas — and learn the basics of programming along the way.

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  • Facebook Reactions: Unraveling the Spaghetti of Your Emotions

    Posted 1 March 2016 9:00 AM by Jabari Adisa @MoxieUSA, @JabariAdisa

    Jabari Adisa makes the case for Facebook Reactions and how they can be significantly more valuable than the highly sought-after "Dislike" button.

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  • Personalization: Use Your Customer’s Data Wisely

    Posted 19 February 2016 9:00 AM by Danny Muller @ MoxieUSA, @Danny_Moxie

    Personalization – Use Your Customer’s Data Wisely

    Danny Muller outlines how personalization works and how it can be effective in influencing consumers in a positive and beneficial way.

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  • The 2016 Presidential Campaign’s Most Valuable Asset: Your Attention

    Posted 23 September 2015 9:00 AM by Lindsay Howard @MoxieUSA, @GeekLindsay

    Moxie’s Lindsay Howard explains how ad targeting and Donald Trump are disrupting the status quo of the 2016 presidential election campaign cycle.

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  • The Beauty of Machine Learning (or Trends and Supermodels)

    Posted 9 April 2015 2:30 PM by Leonard Johnson

    Want a quick education on machine learning? Read this post from Moxie's Leonard Johnson.

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  • Mobile Is and Isn't

    Posted 26 March 2015 4:30 PM by Scott Smith

    It is still extremely difficult to give a direct answer when someone asks, “what is mobile?” I believe that is THE point that needs to be made. There is no limit to what “mobile” can be or how it can coexist with almost any program a brand is developing. However, I think we also need to ask ourselves “What isn’t mobile?” to help answer the question. 

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  • SXSW 2014: Wrapup

    Posted 17 March 2014 3:30 PM by Ann Masters

    This year’s SXSW Interactive, as a microcosm of what’s occurring in the tech world at large, was full of stunning insights into cutting-edge technological advances and ideas. It was also full of Moxie. So we asked our experts to weigh in on all the exciting and emerging trends they saw in Austin.

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  • What Social Media Analytics Can't Tell You

    Posted 8 March 2014 10:30 AM by Heather Carson

    Think back to your last hotel stay. Whether you stayed at the Trump Tower or the Days Inn, when you arrived, you likely noticed that your room smelled of Fabuloso, the linens were clean and any traces of rodents — no matter how small — were nowhere to be found. You had your business meeting or enjoyed a few days on the beach with your family, and then you checked out.

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  • Establishing Validity in Social Media Measurement

    Posted 10 December 2013 12:00 AM by Becca Anderson

    The big marketing question these days centers on understanding the value of social media, specifically in terms of ROI. Articles abound discussing formulas and algorithms to calculate this valuable number. However, the output of any algorithm is only as good as the input, i.e., “garbage in, garbage out,” as the saying goes.

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  • How to Present Data and Make It Resonate

    Posted 3 December 2013 12:00 AM by Kelly Morgan

    Over the last five weeks, a few colleagues and I have started a lunch book club focused on Nancy Duarte’s Resonate: Present Visual Stories that Transform Audiences (Resonate). Going into this book, I half expected to be learning how to present at a conference or sell a big idea to a large group of people...


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