Every movement begins with a moment.
Does it really matter what women want? Sure, but not nearly as much as what each individual woman wants.
With an influx of new data sets and sources, big data is a more powerful tool that ever for consumer goods and retail enterprises.
For consumer goods manufacturers, connecting with their consumers is increasingly critical to success.
Big data was a big topic at SXSW. Moxie’s Rania Renno shares her take on what the buzz was all about.