Modern marketing
FRONTIERISM
|
CREATION
|
INTELLIGENCE
|
ARCHITECTURE
made to move.

Explore emerging platforms and add value through channel innovation.

Apply maker ingenuity to generate relevant and timely connections.

Harness the power of data to gain a competitive advantage.

Activate intelligent systems to develop memorable experiences.

MARKETING THAT MOVES

We are an agency of thinkers and makers. We are built to create modern marketing solutions that move our clients into the future.

THE WORK

How we think. How we make. How we move.

Verizon Wireless

My Verizon Experience

My Verizon Experience

Verizon Wireless

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Moe’s Southwest Grill

Free Queso Day

Free Queso Day

Moe’s Southwest Grill

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UPS

College Football Campaign

College Football Campaign

UPS

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Bernzomatic

Find Your Fire

Find Your Fire

Bernzomatic

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Chick-fil-A

Good Mornings

Good Mornings

Chick-fil-A

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Ainsworth Pet Nutrition

Rachael Ray Nutrish

Rachael Ray Nutrish

Ainsworth Pet Nutrition

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OUR DIFFERENCE

What sets us apart puts you ahead.

FutureX

FutureX

UNIT3C

Unit3C

DecisionIQ

DecisionIQ

Moxie CRM

CRM

ABOUT US

Connecting the future to the now.

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Strategic Planning

We move our clients forward by marrying the arts and humanities with business goals and consumer insight. We define the challenge and create a comprehensive plan, from marketing strategy to digital enablement, that unlocks demand potential. To help prepare our clients for tomorrow, our Future Experiences Group shows our clients how to keep pace with changes in technology and consumer behavior.

Content Strategy, Social Marketing

Culture and strategy are brought together with our award‑winning social practice. We blend consumer insights, social engagement specialty and proprietary methods to drive brand participation that engages. Our content and social strategy teams architect, drive and sustain meaningful connections in consumers’ native environments.

Brand Narrative

Breaking from the tradition of campaigns, we embark on modern marketing by joining consumers in their personal and emotional travels. Through art and copy, we create contextual content that immerses brands and reaches consumers in the digital, physical and virtual aspects of their lives.

Data Cognition

From data marshalling, omni‑channel attribution, Bayesian networks and spectral clusters to predictive modeling and recommendation and targeting engines — we use data and technology to create firsts. We collect, clean and connect rich data sources and continuously optimize as we thread experiences through different platforms, channels and mediums.

Tech Solutions

We make smarter systems. Our team of solutions consultants, infrastructure architects and development specialists constructs content delivery platforms, CXM decision engines and omni‑commerce and mobile universes that bring to life consumer experience strategies. If what you need doesn’t exist, we’ll make it.

Media Innovation

Our significant planning and buying clout, powered by ZenithOptimedia Group, is just the beginning. We craft new approaches for modern integrated communications by applying our thinking across social, influencer, mobile, video, OTT and beyond. A key difference is our pioneering audience profile enrichment, where we connect human signals using 1st, 2nd, and 3rd party data and narrowcast to addressable audiences across existing and emerging media channels.

Design Technology

We connect performance, technology and brand promise. We design lasting consumer experience strategies by organizing relevant dynamic messages and adaptive paths that affect what happens next for consumers. Our marketing automation approach transforms complex consumer acquisition, interaction and loyalty programs into an infinite number of possible conversations.

Agile Content

Our clients asked for fast, efficient, high‑quality content, and we responded with an innovative solution: Unit3C. Our agile content practice encompasses a fully equipped, on-site production studio and multi-talented staff. With the ability to direct, shoot, edit and animate short- and long-form content in our signature 24-hour cycles, we exceed our clients’ needs for real-time content.

CLIENTS

Moving brands forward through modern marketing.

LEADERS

Individual expertise. Collective results.

  • Sean Reardon

    CEO Zenith USA, Moxie and Roar

    An architect of change, Sean is the CEO of three leading agencies within Publicis Media; Zenith, Moxie and ROAR. In his freshman year as CEO for Moxie, he has attained a level of unprecedented growth in its 16-year history, adding American Cancer Society, Delta, TaxSlayer, Atlanta Braves and TGI Fridays to the client roster. With even less time since taking the helm at Zenith, he has rendered immediate effect with the retention of 21st Century Fox as a client and injected a tangible spirit into the halls of the company that drives innovation, collaboration and outside-the-box thinking.

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    Sean Reardon

    CEO Zenith USA, Moxie and Roar
  • Solange Claudio

    President

    Solange’s expertise runs the gamut from digital platforms and CRM to online media, social and mobile experiences. She understands that the key to staying modern and relevant in what we do lies in the seamless integration of strategy, creative, technology and executional excellence. Solange stewards Moxie’s operations team in creating an energizing agency environment that encourages our talent to explore new opportunities and challenge the status quo.

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    Solange Claudio

    President
  • Justin Archer

    Chief Marketing Officer (CMO)

    Justin oversees marketing efforts on behalf of Moxie and its teams. Throughout his career, he has emphasized innovation and emerging media, constantly exploring new ways to help brands reach their full marketing potential in an ever-evolving consumer landscape. Justin has nearly 20 years of creative experience and has led branding efforts for companies like Verizon, 20th Century Fox, JPMorgan Chase, Arby’s, Georgia-Pacific, Central Garden & Pet, Cartoon Network and more.

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    Justin Archer

    Chief Marketing Officer (CMO)
  • Chris Walker

    Chief Financial Officer (CFO)

    Chris specializes in organizational leadership and brings extensive negotiation, process streamlining, system implementation and cost-reduction skills to Moxie. His collaborative approach, backed by data and technology, adds value and efficiency to everything that we do.

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    Chris Walker

    Chief Financial Officer (CFO)
  • Kristina Jonathan

    EVP, Strategy

    Kristina helps steer Moxie’s efforts to deliver modern marketing, channel innovation and data‑fueled solutions. A seasoned strategist with 18+ years of experience on both the client and agency sides, she has a proven track record of building and leading digital strategy teams and practices. Kristina has lent her expertise to an array of brands, including Ruth’s Chris Steak House, Arby’s, Nintendo, Kids II, InterContinental Hotels Group, ULTA Beauty, Go RVing, AT&T and more.

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    Kristina Jonathan

    EVP, Strategy
  • Mitch Scharf

    EVP, Client Management

    A 15‑year digital media veteran, Mitch connects insights and strategy to build solutions that drive growth for Moxie’s clients — and keep them moving into the future. He brings the right balance of talent, resources and intelligence together to help our clients overcome today’s challenges and prepare them for the changing landscape of tomorrow. He’s worked with an array of industry giants, including The Coca‑Cola Company, Verizon, The Home Depot, FedEx, Delta, GlaxoSmithKline, Expedia, Bank of America, Yahoo! and Twitter.

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    Mitch Scharf

    EVP, Client Management
  • Beth Nigro

    SVP, General Manager – Pittsburgh

    Beth is a seasoned account manager and strategic leader who oversees the operations of our Pittsburgh office. She focuses on ensuring our clients have the best teams in place to help our clients envision where they need to go — and how to get there. With over 23 years of experience in marketing everything from pet food to software, she brings welcome diversity, insight and expertise to any client effort.

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    Beth Nigro

    SVP, General Manager – Pittsburgh
  • Paul Pisecco

    SVP, TECHNOLOGY

    Paul possesses more than 25 years of experience in the marketing technology and database industry, where he has designed and implemented platforms for industry-leading marketers ranging from visionary start-ups to global legacy brands. Prior to Moxie, Paul was North American Chief Information Officer at Mindshare (WPP) and VP/Group Director at Digitas, where he led the agency’s database marketing practice.

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    Paul Pisecco

    SVP, TECHNOLOGY
  • Sandra Labonte

    SVP, Human Resources

    Sandra strikes a delicate balance between meeting employee needs and business objectives. Her role is made all the more dynamic by Moxie’s culture: having 650+ tech-savvy employees means HR has to adapt employee programs to keep everyone on the cutting edge of modern marketing — and she must do it all at a lightning pace.

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    Sandra Labonte

    SVP, Human Resources
  • Tracy YoungLincoln

    EVP, ANALYTICS

    Tracy is a patent-winning digital veteran who leads the efforts of Moxie’s cross-specialty analytics team. She is passionate about improving consumer experiences and solving business problems using data-driven insights and methodologies. A proven C-level communicator and team builder, Tracy has worked across several disciplines on both the agency and client side.

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    Tracy YoungLincoln

    EVP, ANALYTICS
  • Melissa Hodgdon

    SVP, MEDIA, MOXIE

    Melissa boasts 25+ years of media experience, specializing in communications planning across linear and digital channels for local, regional, national and international brands. Throughout her career, she has planned and optimized integrated media strategies for market-leading brands like Rachael Ray Nutrish, Focus Brands, International Delight, Battelle Memorial Institute, Time Warner Cable, Chick-fil-A and the Columbus Blue Jackets.

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    Melissa Hodgdon

    SVP, MEDIA, MOXIE
  • Jane Matthews

    SVP, Business Development

    Her career began more than two decades ago in New York and has included stints in publishing, market research and agency account management. Jane has spent the past 13 years focused on developing new client partnerships and seeking out new opportunities to move our existing clients into the future.

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    Jane Matthews

    SVP, Business Development
  • David Burke

    SVP, Delivery

    David uses his expertise in vendor negotiations, production management, process development/integration, staffing and more to keep our agency and its teams moving smoothly, efficiently and effectively. His broad‑based background includes stints in B2B, finance, construction, hospitality and software.

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    David Burke

    SVP, Delivery

DISCOVER

Every movement begins with a moment.

Sep 09 2016

3 Companies Innovating At Lightning Fast Speed

Moxie is beyond excited to be mentioned in Hazz Design's article on 3 Companies Innovating at Lightning Fast Speed. 


>>
Sep 09 2016

Is Podcast Advertising a Good Fit for Your Brand?

Podcasts are emerging as a new frontier for brands. And while they’re a great way to tell rich and compelling stories that connect with an engaged audience, they do have their caveats. Find out if this medium is a good fit for your brand.

>>
Sep 01 2016

Ideation. Creation. Production. Together!

Content marketing isn’t new, but the way Unit3C does it is. Learn how to create relevant, valuable and brand-first content in our new paper. >>
Aug 30 2016

It's Getting Personal

Does it really matter what women want? Sure, but not nearly as much as what each individual woman wants. >>

LIFE AT MOXIE

We love what we do. We do what we love.

Careers

We’re always looking for people with a maker mindset. If you learn by doing and you’re not afraid to take risks, that’s Moxie.

CONTACT US

Ready for modern marketing? We’re ready for you.

Inquiries

BUSINESS DEVELOPMENT
HUMAN RESOURCES
GENERAL INFO

Offices

  • X

    Parking Directions

    After turning onto Northyards Drive, please follow the road around to the left (the road curves back toward the cul-de-sac). Once you are in the cul-de-sac, turn into the complex farthest to the right. There’s a security gate and guard stand (no guard present during business hours). Drive into the campus, proceed to the first stop sign and turn right. Follow the buildings around to the left until you reach Suite 290. You may park in any available/unmarked space.
  • X

    Parking Directions

    We are located in The Century Plaza Towers at 2049 Century Park East. The entrance to visitor parking is on Constellation Boulevard, between Avenue of the Stars and Century Park East. Upon entering the garage, simply follow the signs for the 2049 building. Once inside the building, please visit the security desk (you will need your ID); the attendant will direct you to our floor.
  • X

    Parking Directions

    Since we are located in the city, we strongly suggest taking a cab or public transportation to our office. Should you choose to drive, paid parking is available via a privately run garage under our building. Entrances are located at 307 W. Houston Street and 107 King Street.
  • X

    Parking Directions

    Guest parking for our offices is available in the Forbes Garage at 400 Cherry Way, which is about one block southwest of our building. The entrance to the parking garage is located on Cherry Way, between Forbes Avenue and 4th Avenue. Once you’ve parked, please exit the garage and head northeast toward the Frick building, which is located on the corner of Forbes Avenue and Grant Street. There are three entrances to our building: one on Grant Street, one on 5th Avenue and one on Forbes Avenue. Once you’ve entered the building, please proceed up the steps to the South Mezzanine.